Phi, Pi, Fo Fum
When i first saw this post by DG it had just one line:
When writing link text, remember 1.618 Illuminating, really.
So i asked in the comments about it and then buzzed his IM. Im an impatient kind of chap. The conversation, and a subsequent one with a few friends elsewhere were more than intriguing - there is no proof as yet, but the speculation that Google may be using the golden ratio in it's algorithms proves to be an enticing theory at the very least.
The small discussion that followed that post was a damn good read aswell...
What is the Golden Ratio?
The golden ratio, or golden section is a number that crops up in nature, and particular beauty and perfection an astonishing number of times. A few facts to give you an idea of what we're talking about here:
- Phi is the only number who's square can be produced by simply adding 1
- and who's reciprocal by subtracting 1
- It's found in music, art, nature and science
- It's digits have been calculated to 10 million, and they never repeat.
- It's rumoured that Da Vinci's mona lisa was created using the golden triangle
Most of those fact were lifted from The Golden Rule
Enough with History, what does it mean to Google and Search Marketers?
We don't know exactly but, with the evident inclusion of LSI/A in the recent Google algorithm shift, many are beginning, as a result of DG's post to suspect that 1.618 may feature strongly in one or many factors of the algo - and as DG pointed out: It's just geeky enough to be true.
Things to play with...
What may be worth experimenting with would for me, include the following, based largely on what better seo minds tell me :)
- Incoming Link Text
Hard to do of course but say you're target word be "tractor", using the ~operator to find semantically relevant terms and aiming for the 1.618 ratio would seem reasonable
- Outgoing Link Text
Much the same as above, 10 instances of tractor and 6 instances of "farm machinery" and other such terms
- Keyword Density
You're gettin the picture now right?
- Overall Theme
Possibly a bit out there, this one, but worth thinking about - particularly in terms of titles.
This kind of techy seo tends to give me a nose bleed, but please do fight about it and explore the possibilities here, i think the discussion could provide much insight into what may be working at Google right now.