skore on Fri, 2007-05-18 17:09.
ValleyWag says they have confirmed Sam Sethi's post that Google is buying FeedBurner and that the price is in the $100 Million range. So, why would Google pay such a high multiple, about 10 times revenues, for the startup?
Probably, for the same reason it has developed Google Analytics: it is another way for Google to tie in independent online publishers. Feedburner provides an array of services to sites, such as email newsletter publishing, and the integration of external news and photos.