Submitted by skore on Fri, 2007-05-18 05:37
First we had Google buying DoubleClick for $3 Billion and now Microsoft is buying aQuantive (the company that operates Avenue A/Razorfish) for double that.
From the AP:
Microsoft Corp. said Friday it will purchase online advertising firm aQuantive Inc. for about $6 billion in cash in a move to expand the software company's role in the Internet advertising technologies market.
The purchase responds to Google Inc.'s announcement last month that it would acquire aQuantive competitor DoubleClick Inc. for $3.1 billion. Both companies make software for creating and measuring Internet ad campaigns.