They paid a 30 % premium over the stock market price, and better than three times gross trailing year revenues. You can't calculate a multiple on net revenues, because 24/7 lost money in 2006.
"You can call it a tipping point, if you want," [WPP CEO Martin] Sorrell said. "We see larger clients looking at this area with greater intensity. There will be a faster shift in the future to the Internet."
My question is when the ad agencies are going to get around to gobbling up SEO/PPC shops, since that's where the real online marketing action lives. Are there any agencies that have reached the scale to be attractive to the likes of WPP? If not, why not?