Google integrated YouTube and Google Video into Google's SERPs, the same way they recently integrated Google news, via their new universal search, which Danny explained in great detail here.
Google is now embarking on the same road that drove everyone away from Yahoo in the first place. The good news is that there is an open market for competition. The bad news is that the roadmap for developing a competitive engine is now cluttered with intellectual property issues.
The attraction to google in the first place was quality search results and an uncluttered interface. Unfortunately for them, their value is based on their ability to monetize their traffic and their brand.
Noticing a UI change in SERPs today with a drop down menu at the top listing all Google services including Orkut, Blogger, etc. Image here.
Google is now embarking on the same road that drove everyone away from Yahoo in the first place.
Not just Yahoo. Think back a little further.
*sigh* Now I'm going to wonder all day if that is the proper use of the word 'further', or if I should have used 'farther'.
Good Point, AltaVista used to be THE place to go to for technical information.
Although for me, I ONLY used it to find technical information, so when Google started getting good results I just stopped using it. I still go back and use the BabelFish on occasion, but I'm always surprised that it's still up and running.
I was driven to Google from Yahoo because Yahoo became too cluttered with ads - even showing "fly-in" ads that just became too much.
Google isn't quite at the point where I'm driven away - mostly because there isn't a viable alternative, but they certainly have me checking out the competition on a regular basis. With all of their power, the true value of the company lies in it's search results. If they continue to remain unfocused, it is just a matter of time before the magic carpet ride ends.
Google is not the Pied Piper. This arrogant rabbit trail crosses the line. To attempt to redefine and change the path for the travelers is presumptuous. It is a dangerous overestimation of one's power and influence. People will not follow them anywhere.
To self-indulge and stumble like this when Bill Gates & Microsoft money and ingenuity are in the game is truly foolish. Google's Universal Search path could be nothing less than Microsoft's invitation to share the kingdom.
I love the smell of portal in the morning. heh.
I read articles about how Google Universal Search will be a blow to search engine marketers but honestly, all this does is make the game more interesting. Sure it changes the rules, but as always, those in SEO will adapt and conquer.
it makes SEO easier...now you just need relationships with publishers or media or a video camera laying around.
After reading the article commented on by our own John Andrews: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=60515&Nid=30477&p=439213
my concerns mounted that these new search results inclusions would be pushing down those results that would have normally appeared in the top ten, but that doesn't seem to be the case (at least with the search I did on Neil Young). The first result was for a Goog music search, but it doesn't count in the "ten"...and the image results were displayed below the "ten". Listed below the "ten" and above the image links were a list of additional suggested search terms...very nice, actually.
I am for the first time not liking Google and it amuses me that several "SEOs" like Eric Enge and others think this universal search portal thing rocks?
Organic search was supposed to benefit "mom and pop" but it looks like they got used. It is a sad day when a product you make and have been selling (via search) gets bumped down by Wikipedia, a video or a "How to" pdf if you follow me...
You gave them your analytics data, are you also giving away your search history? If you are you better be highly relevant or you are done.
Think I am losing my mind...
A Google fanboy finally smells the coffee.
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