Alarm:Clock reports that Google is in talks to acquire SimplyHired which allows bloggers to create job widgets and job board alarm:clock: Google Negotiating Buy-out of Simply Hired
Global Equities Research analyst Trip Chowdry says that Google is stepping up its efforts to buy VC-backed SimplyHired. The job search engine most recently made news with the launch of its job-o-matic which creates widgets for bloggers to create their own job boards and they also recently did a deal to power MySpace jobs.
Moves like this should put a healthy dose of fear into many web publishers. As Google makes strides to move into more vertical markets they are going to displace more and more results with google sponsored, favored, or partner listings. The recent decision to fastrack inclusion of government documents is one of many recent examples of favoring informational results in the SERP's over commercial ones. As Aaron points out Google is seeding the first page with many of their own properties. While they may be making these changes and decisions with the public goal of improving quality, there's no denying displacing commercial SERP's from the first page makes Adwords more of a neccesity, than an option, which helps Google's bottom line.