IntelliTXT, which performed poorly here, is now being arbitraged by MSN's Live.com in a desperate attempt to gain search volume. John K noticed this, and a new update to Microsoft's terms which state they can target your ad for anything:
We're writing to notify you that your Microsoft adCenter Terms and Conditions are updated. The changes take effect on April 30, 2007.
Some of the key adjustments to your Terms and Conditions include:
- Microsoft may use matching criteria other than keyword searches to display your advertisements.
- Microsoft may display your advertisements on its network of advertising channels operated by the Microsoft network of participating websites and other distribution outlets.
MSN's traffic volume was small but fairly pure. If they lose the pureness what do they have left?