Yesterday at AdTech, YouTube's head of advertising Suzie Reider announced that ads are coming to YouTube this summer and that they are experimenting with the precise length, form, and placement of those ads.
“We’re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,” Ms. Reider said.
She also said that ad formats could vary for different types of videos and content providers and that there would be a gradual rollout of ads with many adjustments.
Asked how long it will take for YouTube to generate major revenues―in the billions―to rival television and other media, Ms. Reider, “It'll take us three or four years, because none of us working in this area want to recreate the TV model. We’re not looking for 30-second commercial spots.”