SEL reports that Ask will roll out a contextual ad network, starting with their own premium branded sites:
The Ask contextual product will initially launch within IAC's own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until next quarter to gain access to this contextual product.
What will they do with ticket scalpers? Currenty they are suing eBay's Stubhub.
Once Ask opens up their network to publishers, perhaps next quarter, they will allow you to match your ads for maximal earnings or maximal relevancy.