Home

It's Good to be the GOOG - Profits Up 69%

Google's quarterly earning are in and profits are up:

Quote:
Google said today that its profit increased 69 percent in the first quarter, exceeding analysts’ expectations, as the company’s core search and advertising business continued to outpace that of Microsoft and Yahoo.

Revenue for the quarter was $3.66 billion, up from $2.25 billion in the quarter a year ago.

NY Times article

- Y! MyWeb

In related news .. Yahoo is down 11%

Yahoo is down 11% ... as I noted earlier.. this can't go on forever.

By The Founder at Apr 20 2007 - 02:59

Loosening up your click

Loosening up your click fraud detection does wonders. I don't know about others, but click fraud has been at a high for my stuff.

By MrTurner at Apr 20 2007 - 03:40

click fraud has been at a

click fraud has been at a high for my stuff.

You are not alone.

Quote:
The average rose for the second quarter in a row, to 21.9 percent for search engine content networks like publisher networks that host ads served by Google and Yahoo, according to the Click Fraud Index.

link

By hardball at Apr 20 2007 - 10:43

Not just click fraud

They've also really expanded the broadness of broad search terms in campaigns. Just looking through stats, you can see some completely irrelevant keywords coming through in huge numbers.

You'd have to imagine that there is only so much they can squeeze out of advertisers in fraudulent and unrelated clicks before it has an affect.

By MrTurner at Apr 21 2007 - 10:21

> You'd have to imagine that

> You'd have to imagine that there is only so much they can squeeze out of advertisers in fraudulent and unrelated clicks before it has an affect

Yes, but I think they are essentially betting that they'll have other revenue / traffic streams available by that point. With the YouTube and DoubleClick acquisitions, they are attempting to broaden their reach horizontally into new areas, and even the CPA product may one day be a major profit centre

By TallTroll at Apr 21 2007 - 14:57

Hi,Here is a question for

Hi,

Here is a question for anyone who may know the answer...

I have a new website with google ads on it. If I get 10 clicks per day on my ads, does google favor my site over and above others that may be in the same category that don't run google ads?

I was thinking to some extent they might, so they can make more money.

Do you know anything about this?

Thanks, and I look forward to your reply.

Dean

By deanc at Apr 23 2007 - 17:57

Hi Dean. There's currently

Hi Dean. There's currently much debate about what Google considers "money" and "favors", two words you used in your post. It can't hurt to run tests.

By John Andrews at Apr 23 2007 - 19:37