Google adds preferred cost bidding in AdWords
- By: Marketing w Internecie [privmsg - website] On 17th Apr 2007 In
Google has added a new feature for advertisers in AdWords. It is going to be known as 'preferred cost bidding' or 'preferred CPC bids'. The new functionality allows advertisers to specify the average CPC or CPM they want to pay within their AdWords campaigns.
This option gives advertisers more control over their campaigns
Check out: http://searchengineland.com/070417-120013.php
- Y! MyWeb
Cost per Click is dying
I am looking at affiliate advertising. CPC is on the decline these days. Everyone fed up with CPC and cost now needs to equated to conversion.
Cost per Action
What do you think about Cost Per Action, which was introduced evan by Google some time ago. It could be an answer for many advertisers.