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Google adds preferred cost bidding in AdWords

Marketing w Internecie's picture
Marketing w Int... on Tue, 2007-04-17 10:43.
2 comments

Google has added a new feature for advertisers in AdWords. It is going to be known as 'preferred cost bidding' or 'preferred CPC bids'. The new functionality allows advertisers to specify the average CPC or CPM they want to pay within their AdWords campaigns.

This option gives advertisers more control over their campaigns

Check out: http://searchengineland.com/070417-120013.php

Comments

Cost per Click is dying

Keniki's picture
Keniki on Tue, 2007-04-17 16:37.

I am looking at affiliate advertising. CPC is on the decline these days. Everyone fed up with CPC and cost now needs to equated to conversion.

Cost per Action

Marketing w Internecie's picture
Marketing w Int... on Tue, 2007-04-17 22:56.

What do you think about Cost Per Action, which was introduced evan by Google some time ago. It could be an answer for many advertisers.

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