Announced on MarketWatch:
Google Inc. said late Friday it has agreed to acquire digital marketing company DoubleClick Inc. for $3.1 billion in cash from private equity firms Hellman & Friedman and JMI Equity, and management. The deal is expected to close by the end of the year.
I believe DoubleClick owns Performics. This will aid Google's entry into affiliate marketing, but what will happen to Performics SEM service customers? Google avoided that question in their conference call.