Project Apollo: Old Media Is Watching You
- By: MarshallClark [privmsg - website] On 10th Apr 2007 In
Project Apollo is a cross-platform analytics program developed by Proctor & Gamble with Arbitron (radio) and Nielsen (TV) to track all aspects of people's advertising consumption and purchasing behavior. The project is basically a grab by Old Media to track New Media content such as podcasts, user-generated videos, and time-shifted content.
Project Apollo
- Y! MyWeb
I like it
Where do I sign... I would love to use this and P&G is a company I like so they have my support!!!