Cable TV Group Drops Out of Ebay Ad Deal
Submitted by seobook on Thu, 2007-04-05 21:35
In what ammounts to another kick in the ribs, the Cabletelevision Advertising Bureau bailed on eBay's proposed ad network. The WSJ reports:
The CAB's decision will put that plan on hold. The decision to withdraw comes after several cable networks -- including ESPN, MTV, Discovery Networks, Lifetime and Turner -- studied the system for several weeks. "Clearly one picture was emerging and it was universally negative," says Sean Cunningham, president and chief executive of the CAB.







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update
the WSJ reported that the Oxygen network is in on this now: