Earlier this morning I attempted to post a question here asking if anybody else saw the horrible yellow-colored background appearing behind the Top 3 AdWords ads (was blue). I thought it was nothing more than another UI test, but it's since been made official via Google.
We just received email from the Inside AdWords group indicationg that this is one of two new changes.
I can't tell you how much this color makes me want to immediately scroll down to hide it. It's such a sickly, pukey color of yellow. Apparently, I am of the minority who dislikes this color immensely. Thousands of people must have responded favorably to this color in order for Google to go with it.
But, there are so many other colors to choose from; why this color?
If our conversion increases solely due to this change, I'll eat my socks!