In Los Angeles, [Nintendo] treated 35 moms to an evening at the chic Chateau Marmont. Among those tapped was Linda Perry of Venice Beach, who has two kids, is a full-time legal assistant and leads a Yahoo parenting group that reaches 7,000 tech-savvy moms.
Perry went bonkers for Wii — so much so, she says, that more than 200 women in her e-mail group have bought the $250 console on her recommendations.
With the help of Alpha Moms, Wii became the nation's top-selling game system in January.
If search engines just follow people, and if marketers can easily directly access trend setters, what does that do to search relevancy and the value of auction based PPC ads? It seems as though if you were trying to buy your way up the ladder you never could in competitive markets unless you had a way to target the alpha moms (or equivalent group) first.