Feedback from MSN Search Bar Pre-population

4 comments

Some interesting feedback from MSN about the pre-population of their search bar that they tested last week.

"Your comments on the initiative were pretty unequivocal - 'Every time I log in, 'The Apprentice BBC' is in my search box. Not very clever and very annoying... Just as bad as SPAM' said one user, whilst other critics used the phrases 'absolute disgrace' 'very annoying' and 'unwanted marketing' when describing the move. The negative feedback, combined with the click statistics which showed that the move wasn't working from a usage point of view, meant that we acted quickly and put an end to the experiment just a couple of days after it had begun. "

Comments

Hey, at least they both

Hey, at least they both requested, and paid attention to, user feedback. If only the rest of MS could learn that lesson, eh?

I thought the concept was

I thought the concept was pretty good - just the implementation sucked. Pre-populating *some* area near the search box with popular / trend searches might work out OK.

Credit where it's due

Full marks to MS for a) trying something different and b) being candid about the poor results.

hear hear QN. Top marks for

hear hear QN.

Top marks for MSN on both those points.

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