How to Write an Offline Press Release
Thread Title:
29 Points to Creating an Effective Press Release
29 Points to Creating an Effective Press Release
Thread Url:
http://www.commpiled.com/more.php?id=89_0_1_0_M
http://www.commpiled.com/more.php?id=89_0_1_0_M
Thread Description:
Jeffrey Dobkin has a good primer of "29 tips" for writing offline press releases at the threadlinked post above. We continue to see huge amounts of stuff on online PR's bandied around the web and have written about them here on numerous occasions so it's nice to remember that whilst print is on a gentle but accelerating decline there are still enormous amounts of folks to promote to through magazines, papers etc.
Good stuff and worthy of a bookmark i thought. Does anyone here do much offline marketing of this nature? And if so, do tell...
Jeffrey Dobkin has a good primer of "29 tips" for writing offline press releases at the threadlinked post above. We continue to see huge amounts of stuff on online PR's bandied around the web and have written about them here on numerous occasions so it's nice to remember that whilst print is on a gentle but accelerating decline there are still enormous amounts of folks to promote to through magazines, papers etc.
Good stuff and worthy of a bookmark i thought. Does anyone here do much offline marketing of this nature? And if so, do tell...
- Y! MyWeb
Good article
I used to be on the receiving end of this stuff and most of what he writes is spot on.
#1 tip to remember from the 29: "Take out a big red pen and cross out half of what you’ve written anyhow." Good training for letters, posts, websites, as well as press releases.
Just a couple of minor points - -30- is (or was) North American. UK usage is/was "ends" for the end and "mf" for the end of a page.
The point about spelling is important. You want your release and the information within to be trusted enough that someone will use their precious space on it. You lose that trust through being sloppy with spelling. If you have a name which is spelt differently to something common - "Smyth", for example - write "Smyth (CORRECT)".
Include a photo? Errr, yes, but only if it is a decent and usable one. A photo will have more visual impact when the PR package is looked at and if the photo goes in the bin, the accompanying press release is likely to follow it.