Ad Age and Vizu Answers conducted a new study on blog readership. The study showed that that blog readers are loyal, trusting and eager for entertainment. Most readers read the same blogs regularly. According to the study two thirds of study respondents read more than three blogs per day. Similar number of respondents indicated that they read for entertainment. Over half of the respondents judged the quality of the information on bloggs by the quality of the writing.
67.3% of the respondents follow links to learn about new blogs. What is more blog readers rely upon recommendations on blogs (22.9%) more highly than simply finding a blog via a search engine (19.9%).
As the study proved the blog shoud be:
b)focused on specific topic