Google & Blogs - Should they Buy Technorati?
Here's Why Google Should Buy Technorati
Russell Shaw at The Standard posts a little mild speculation on whether Google already have plans to buy Technorati - it's no secret that Google are severely lacking in the blog search department: The way Google works is just not suited to rapid indexing of the kind that Technorati specialize in and, i would say, that that flaw is becoming increasingly obvious and making GOOG far less useful for many types of search tasks.
Im not sure that GOOG would actually buy Technorati, i think it's far more likely they would develop something similar in-house. Technorati may be watching 6.5 million blogs but with Googles power, if they were to launch a pinging service they'd surpass that number in no time i think.
From the threadlinked standard piece:
Google, they of the $52 billion market cap, needs that functionality in the blog search space. They should acquire Technorati, and then do the following:
*Keep Technorati as a distinct URL. Otherwise, pinging anarchy would rule, and that would suck.
*Set up a Blog tab on the Google home page, on the same line as "Web, Images, Groups," and so forth. That way, you can specify a search of Blogs rather than Web, Images, Groups, or even your desktop.
*If you perform just a plain ol' Web search, list the first few Blog hits above the Web hits, in summary form.
Yes, Google should buy Technorati. How about, now??
For me, i rarely use google for breaking news - i do use news.google.com of course but it's not the same, and it's not as fast as finding blogs that have already spotted a story and are linking and commenting on it right now.
So, questions for Threadwatch'ers:
- Does Google need a Ping Service and blog index?
- Should/would they buy Technorati?
- Could Yahoo beat them to it? - after all, Yahoo are streets ahead in RSS adoption so maybe that would be a more likely scenario?
Tell us what you think...


Not sure blogs are that important
Perhaps they should have this functionality but is anyone outside of blogland that bothered? Yeah, add something to google news but a whole tab just for blogs? I think bloggers again are inflating the importance of blogs to Mr and Mrs J Public..
I wouldn't mind a tab for blo
I wouldn't mind a tab for blogs just so I can never click it.
Were it me, I would acquire technorati if at all possible, because its already a brand to a certain savvy market, and its not associated with google -- even if they purchase it, most people won't assume its a google work, which is arguably a good thing.
There's much to be said about branding and public awareness, and I'm not sure Google aligning themselves with an over-vocal, annoying, argumentative bracket of the internet populous is a brilliant idea.
Blog News
I've been noticing the exact same thing, they move much less quickly now.