Google & Blogs - Should they Buy Technorati?

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Thread Title:
Here's Why Google Should Buy Technorati
Thread Description:
Russell Shaw at The Standard posts a little mild speculation on whether Google already have plans to buy Technorati - it's no secret that Google are severely lacking in the blog search department: The way Google works is just not suited to rapid indexing of the kind that Technorati specialize in and, i would say, that that flaw is becoming increasingly obvious and making GOOG far less useful for many types of search tasks.
Im not sure that GOOG would actually buy Technorati, i think it's far more likely they would develop something similar in-house. Technorati may be watching 6.5 million blogs but with Googles power, if they were to launch a pinging service they'd surpass that number in no time i think.
From the threadlinked standard piece:

Google, they of the $52 billion market cap, needs that functionality in the blog search space. They should acquire Technorati, and then do the following:
*Keep Technorati as a distinct URL. Otherwise, pinging anarchy would rule, and that would suck.
*Set up a Blog tab on the Google home page, on the same line as "Web, Images, Groups," and so forth. That way, you can specify a search of Blogs rather than Web, Images, Groups, or even your desktop.
*If you perform just a plain ol' Web search, list the first few Blog hits above the Web hits, in summary form.
Yes, Google should buy Technorati. How about, now??

For me, i rarely use google for breaking news - i do use news.google.com of course but it's not the same, and it's not as fast as finding blogs that have already spotted a story and are linking and commenting on it right now.
So, questions for Threadwatch'ers:

  • Does Google need a Ping Service and blog index?
  • Should/would they buy Technorati?
  • Could Yahoo beat them to it? - after all, Yahoo are streets ahead in RSS adoption so maybe that would be a more likely scenario?

Tell us what you think...

- Y! MyWeb

Not sure blogs are that important

Perhaps they should have this functionality but is anyone outside of blogland that bothered? Yeah, add something to google news but a whole tab just for blogs? I think bloggers again are inflating the importance of blogs to Mr and Mrs J Public..


I wouldn't mind a tab for blo

I wouldn't mind a tab for blogs just so I can never click it.

Were it me, I would acquire technorati if at all possible, because its already a brand to a certain savvy market, and its not associated with google -- even if they purchase it, most people won't assume its a google work, which is arguably a good thing.
There's much to be said about branding and public awareness, and I'm not sure Google aligning themselves with an over-vocal, annoying, argumentative bracket of the internet populous is a brilliant idea.


Blog News

it's not as fast as finding blogs that have already spotted a story and are linking and commenting on it right now.

I've been noticing the exact same thing, they move much less quickly now.