On the PPC side, the editors voted for Graywolf's AdWords ad.
During the contest we saw
- 301 redirects
- leveraging authority domains
- parasitic SEO techniques
- registration of exact match domain names
- a Google algorithm shift
- pushing for links on blogs and in the mainstream media
- Did-it.com restructuring their site and using the cancer card to try to rank for their own name
About a half dozen different pages ranked #1 for the term throughout the month long contest, even on the last day there were different top ranked results on different data centers, and we now have a completely different looking Dave Pasternack SERP from when the contest started.
Clearly SEO is dynamic for any mildly competitive phrase. SEO is not a once off set and forget event. Anyone who tells you otherwise is being economical with the truth:
I think the general reason that people are pissed off with David is that instead of him holding did-it's hands up and saying "we don't have the management skills to be able to offer SEO services to our customers", he instead tries to make out that SEO is not a good choice for his clients and that they need PPC. That implies a readiness to be economical with the truth and a lack of ability to be critical of your own companies short comings that, imho, doesn't bode well for those looking to do business with his company.
Thanks to everyone who participated in the contest.