Cold to Google, Viacom partners with Joost

8 comments

Viacom today announced a content distribution partnership with Internet TV startup Joost, just weeks after the media giant's relationship with Google fell apart.

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Founders Note:
Viacom is "going to own Joost" as perhaps their only large client. The decision on Viacom's part was more of a slap in the face rather than on actual business, in my opinion.

Comments

No slap, smart business.

Joost, from the makers of Skype, is closer to IPTV than YouTube, and Viacom is brilliant for getting in on the ground floor of what might possibly be the next BIGGER thing than YouTube.

We'll have to wait and see, but I'm hearing Joost is VERY cool.

I agree

I think this is potentially very smart business. The current issue of Wired has an article about Joost, which you can read here. Joost does sound very cool.

It is both

a slap and good business. Google kept pushing the copyright envelope and Viacom et al had to push back, but they needed some cards of their own to play.

works really well

straight out of the box and with good content it should be one of the best iptv sources.

Anyone Have a Token

I would like to check this out thoroughly and it appears there is an invite system similar to the system Google had in place for Gmail.

here's what viacom likes

being inside a walled garden

Quote:
'The Joost platform is in essence a closed system,' said Allen Weiner, an analyst at Gartner Inc., a market research firm in Stamford, Connecticut. 'The ability for piracy and content to be stolen is minimal.'

Bloomberg

Now, the piracy angle is legit. But the better prospect of monetization is the underlying reason, I suspect.

Joost

will be powerful, its not a YouTube killer because its beyond that

I havent seent the system live but I have seen a copy of one the presentations they have been using and if it does what it says on the tin, its one to watch. The wired article is a pretty good explanation

Forget the hype, it will be a slow takeoff (at first)but in my opinion has all the right ideas to snowball like crazy

I dont have

any invitations available in my account currently so I guess they are still slowly rolling it.

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