Here we go again... yet another mis-informed person blaming SEO for Google's bad results. Now I read Scott Karp's Publishing 2.0 regularly because I am a fan. However his post today What Gives SEO A Bad Name just proves that he should stick to the topics that he knows well.
So here’s another example of what gives SEO a bad name. I was checking out search traffic for Publishing 2.0, and noticed that my Online Publishing category was a #9 result for “online publishing” on Yahoo Search. I often get more traffic from Yahoo and MSN search, surely a shortcoming in my SEO. So out of curiosity, I tried “online publishing” on Google, and here’s what I found: So check out the second result, www.onlinepublishingnews.com: Of course, I don’t rank high on Google for this keyword — who can compete with quality sites like these? Thanks SEO!
Now the site in question is a place holder page for an expired domain. Had Scott bothered to research the domain, he would have found out the following:
- The Domain name has not been renewed (which is why they have a link on the bottom of the page saying "Why am I seeing this website?" which leads to a domain inquiry) and he is seeing a placeholder page
- The website has been around since 2000 and was about Online Publishing
- The website has hundreds of links that still point to it. See here and here
So, thank you Scott for blaming poor search engine updating on SEO and proving how little you know about SEO.