Scott Karp, Get a Clue About SEO Before You Go Bad Mouthing it

13 comments

Here we go again... yet another mis-informed person blaming SEO for Google's bad results. Now I read Scott Karp's Publishing 2.0 regularly because I am a fan. However his post today What Gives SEO A Bad Name just proves that he should stick to the topics that he knows well.

So here’s another example of what gives SEO a bad name. I was checking out search traffic for Publishing 2.0, and noticed that my Online Publishing category was a #9 result for “online publishing” on Yahoo Search. I often get more traffic from Yahoo and MSN search, surely a shortcoming in my SEO. So out of curiosity, I tried “online publishing” on Google, and here’s what I found: So check out the second result, www.onlinepublishingnews.com: Of course, I don’t rank high on Google for this keyword — who can compete with quality sites like these? Thanks SEO!

Now the site in question is a place holder page for an expired domain. Had Scott bothered to research the domain, he would have found out the following:

  1. The Domain name has not been renewed (which is why they have a link on the bottom of the page saying "Why am I seeing this website?" which leads to a domain inquiry) and he is seeing a placeholder page
  2. The website has been around since 2000 and was about Online Publishing
  3. The website has hundreds of links that still point to it. See here and here

So, thank you Scott for blaming poor search engine updating on SEO and proving how little you know about SEO.

Comments

Looks like he at least

Looks like he at least learned something from this. You ought to send him a bill for the time you spent educating him in the comments.

Change in tone?

Natasha, interesting your change in tone when you post on the in-crowd forum. Your effort to be helpful when commenting on my blog was certainly appreciated, but if you're going to try to represent the goodwill of SEOs, you should at least be consistent in your public postings. Otherwise people might draw the wrong conclusions, which seems to be a root cause of SEO's image problem.

Scott, should I meet ya, first drinks on me.

I wrote this when posting the comment on your site had not been approved. Because people have the right to publish and/or not approve a comment, I wrote this here to ensure that it got published. AND it was your tone in that article with the lines like "Of course, I don’t rank high on Google for this keyword — who can compete with quality sites like these? Thanks SEO!" that sparked this post. As someone who includes SEO in my toolbelt, I was offended. In taking the time to reply to your post, I was representing myself and not the entire SEO community. However, I did take the time to also inform you of the error in your blog post, which I consider goodwill (If you also noticed in this post I did write that I am a fan and I continue to be a fan). However, using your blog as a public forum to denigrate an entire field based on an ignorant understanding of the field and not updating the post to explain that you were in error, does leave you open to posts such as this... I'm just saying - lol.

And what is a ThreadWatch post if it doesn't have a little "inciting a riot" and linkbaityness to it - lol :).

>Otherwise people might draw

>Otherwise people might draw the wrong conclusions, which seems to be a root cause of SEO's image problem.

Strange, seems to me to be your problem in this case?

Now deep breath and just blurt it out, "I'm sorry I drew the wrong conclusion, sometimes Google just plain sucks and its not fair to blame everything on those wonderful SEO people."

Damn MSSA penalty strikes

Damn MSSA penalty strikes again.

There’s so much I don’t

Quote:
There’s so much I don’t know about fixing a my car, either - and that’s why I hire a mechanic instead of trying to teach myself how to fix my car. But simply because one mechanic may make a mistake or does a bad service, is not going to make me say that all Mechanics are cheats!

Nice comment.

But I still wonder if there's any value in preaching to the people who have a chip on their shoulder about SEO. It's one thing to educate the general public, and quite another to try and educate someone who remarks how "using WordPress’ default category set up could drag down your search engine ranking". Comments like that show he doesn't understand the web and search. So what if he talks about SEO... why is anyone listening? Maybe you're just validating his audience, when the responsible thing to do is ignore him?

I don't have the patience to

I don't have the patience to wait for moderation, but I added this to Scott's comment stream:

Quote:
You no-follow your commenters contributions. You suggest that by being sub-optimal, Wordpress is actually “dragging down” your rankings. You show little deference to several experienced people who are benevolently offering you free SEO advice, despite your obvious negative bias. You highlight how Natasha posts from a different perspective in different communities, as if it were distasteful (it is actually quite tasteful, and respectful to you). And in the ThreadWatch post you cite as “writing off everyone who doesn’t get it as idiots”, what Natasha actually stated was “(this) just proves that he should stick to the topics that he knows well.”

As noted elsewhere, your post remains published, mis-leading, and anti-SEO. And what about the statement: “They can either go about the hard work of educating people on the complexities of search and what good SEOs do and do not do, so that they are no longer the victims of unfair misperceptions:” but your expressed opinion that, because you don’t get it and write misleading, uninformed posts about SEO, we SEOs should work hard for free to educate you?

Most would pass at that “opportunity”.

At least I think they should pass. I don't think he deserves the effort.

John, Agreed... On both comments

In regards to your first comment: Funny, I made <.a href="http://searchengineland.com/070213-145248.php#comment-1117">similiar comments to your comments on the post Social Media Marketing Is Ethical!. Normally this would have been ignored. But, after spending the last few weeks either hard at work or sick and not blogging, I think reading his post just put me over the edge - especially in light of the Jason C, Dave Pasternack, and Digg vs. Danny Sulivan crap that has happened in the last few weeks - and I needed to rant, err, I mean blow off steam. I actually made my comments more to the commenters than to him. I'm so tired of misinformed people agreeing with other misinformed people in regards to SEO.

In regards to your second comment: Without a correction, his post goes from misinformation to disinformation :)

..

"I'm so tired of misinformed people agreeing with other misinformed people in regards to SEO."

I wrote a whole big article about SEO and the uninformed blog puppie phenomena... But it came out kinda nasty toward the puppies... So I am not going to publish it.

I know I am an asshole and all, but kicking puppies still gives me nightmares.

Karping on SEO

Karp·ing /?k?rp??/

–adjective

1. characterized by fussy or petulant faultfinding; querulous: carping criticism.

–noun

2. petty faultfinding.

Please Note: Scott has decided to take his SEO questions private

from now on...

With all that said, I’m done with the SEO outsider blogging and provoking name bombing posts on Threadwatch. I hope you’ve learned something useful from my travails. I’m moving on to calling up some SEOs and seeing what they have to offer. If I have anything further to say on the topic of SEO, it will be from the inside

lots0 - all it needs is a different perspective

Quote:
I wrote a whole big article about SEO and the uninformed blog puppie phenomena... But it came out kinda nasty toward the puppies... So I am not going to publish it.

I know I am an asshole and all, but kicking puppies still gives me nightmares.

Just think of them as Tribbles from the classic Star Trek episode, if no one does anything they'll just breed until all the available space is taken up.

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