I am starting to see more and more of this. A company signs up lots of affiliates, then the top two to ten affiliates become the program generating 90% of the companies online revenue. The company get sloppy and the only business they get comes from the affiliates. These affiliates all know each ather and in many cases are mates. They share information about the supplier, late payments etc. Then the supplier tries to play "bully boy" and tell the affiliates what they can and can't do.
I have seen this via friends when a company with close to £20 million annual turnover, started getting arsey, the 3 top affiliates moved suppliers and within 90 days the company went bankrupt.
Anyone care to expand on that?