"the truth about search engines", article
Im finding it a bit tough to be mean to this guy/girl, maybe im not awake enough yet heh... <a href="http://www.highrankings.com/forum/">HighRankings</a> member <em>jpmuofu</em> writes about an <a href="http://www.site-reference.com/4229/The-Truth-About-Search-Engines--Playing-A-Game-You-Can-t-Win.html">article he found</a> (dont bother, it's crap..) about why SEO is just not an effective way to spend your time and money. er...
What tickled me though was this:
Case in point: I have been working for the last 4 months or so to get one of my clients ranked in search engines with the goal of driving "free" targeted traffic to their site that would in theory increase sales. They have spent approximately $16,000 on this effort thus far. We have followed all the "best practices" discussed on this forum and others. So far we have seen very little movement in ranking on our targeted keywords and 0 traffic. In contrast, for the coming three months we are changing our strategy and will spend approximately the same amount on targeted PPCs at $.35 a piece through a leading online ad network. We have already proven an average conversion rate of 4% with an average shopping cart of $41.00. Therefore, for that same $$ amount we have a near guarantee of earning at least $75,000 in revenue or a 470% return on investment. Seems like a no brainer to me.</blockquote>
followed by <em>Jill</em>:
JPMUOFU, admitting on a public forum that you took $16k of some company's money and have nothing to show for it, doesn't seem like that greatest move to me.
Will you be returning their money?</blockquote>
I'll be the first to admit to posting things I really wish I hadnt, on an almost <strong>daily basis!</strong> but this really does take the grand prize for <em>setting yourself up for a fall</em>.. heh!