Google AdWords Goes Live on Myspace

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Google just went live with Google AdWords/AdSense ads on Myspace.com. It's part of the search network, so if you're an AdWords advertiser you cannot opt out of your ads appearing on MySpace:

MySpace Search Traffic
Google’s AdSense for Search has gone live on MySpace.com. Clients currently running ads on Google’s Search Network are now eligible to have their ads served on MySpace.com searches for US-based traffic only.

This is big news, as I don't expect any of this traffic to convert very well, but who knows? It's also important to note that you cannot opt out of this.

Comments

Wasn't MySpace already working with Google or Yahoo?

Wasn't MySpace already showing PPC ads on its search results? And if so, was it Yahoo?

Not that I recall

This is the first time that Google AdWords ads are showing up on MySpace...and it's part of the search network so advertisers cannot opt out.

This is for searches done on

This is for searches done on the Google Search Bar atop Myspace pages. So, it's not THAT bad as it does qualify the user as a searcher. Not the best audience, but the intent is there.

This is not about the Adsense Ads you see shotgunned all around the pages.

You can opt out

You can opt out of the search network and only show ads on Google.com.

I actually recommend this to most clients as the search network also shows adwords ads on parked domains which is more crap traffic.

Most of my clients have a budget and I have no problem spending 100% of that budget on Google.com only which converts very well.

You can opt out

You can opt out, but keep in mind that when you opt out then you will opt of showing up at AOL.

You can opt out

of the search network completely or take the lot.

Although -

I actually recommend this to most clients as the search network also shows adwords ads on parked domains which is more crap traffic.

You can exclude parked domains from the search network now.

No, you can't

PPCblogger,

You're wrong - you cannot exclude parked domains from the search network now, despite what was said by Google at SES Chicago. There's been a ton of discussion on this topic on SEW and other forums, and Google reps have confirmed that you can't, in fact, opt out of *anything* on the search network, including parked domains.

Of course, you can opt out of parked domains on Content.

Are

Yes

As recently as 1.5 hours ago I was over at the 'Plex having lunch with a G-buddy, and he confirmed this.

In addition, here's a thorough, thread on the topic from SEW:
http://forums.searchenginewatch.com/showthread.php?t=9302&page=2&pp=20

Likewise, a good post by Richard Hall at Apogee:
http://www.apogee-web-consulting.com/blogger/2007/01/not-search-engine-spam.html

Google AdWords is Broken

Only way to block parked domains on Search network is to call Google and request specific domains be blocked. Lame. AdWords is broken. Check your server logs for garbage traffic from this domain (it powers many parked domains):

searchportal.information.com

Check out an Alexa chart. Bad sign for quality of Search network. It's only going to get worse.

BTW, that dork's last name is Ball, not Hall.

Oh

As recently as 1.5 hours ago I was over at the 'Plex having lunch with a G-buddy, and he confirmed this.

I love Google contradictions

Parked domains

parked domains which is more crap traffic.

Parked domains convert very well for my sites - and they should. The traffic is usually well targeted.

Myspace traffic sucks.

Myspace traffic sucks. Maybe good for arbitrage sites, but 15 year old girls are not pulling out their credit cards to buy stuff.

The ads are showing up on Myspace site searches which I can't fathom would have anything to do with a regular search done on a search engine. It's just another example of the big PPC companies whoring out their "search network" and screwing over advertisers.

Companies like AOL should be the ones bitching as this crap actually forces people to turn off the search network and thus hurt their bottomline.

Tough to Exclude Parked Domains

Quote:
You can exclude parked domains from the search network now.

It doesn't matter if you can, the tough part is finding the parked domains that are sending traffic. Google is allowing parked domain services to redirect their clicks through a central domain so that you don't know who is sending the traffic.

Teen (extensive) buying habits

> 15 year old girls are not pulling out their credit cards to buy stuff.

Really?! I think you need to have a chat with the fashion industry, music industry, food industry, car industry (think new-car-at-16), ringtone industry, and a few dozen other industries.

And furthermore, for the things teens don't buy directly, how can you possibly argue that brand awareness doesn't sway them to influence their parents' purchasing?

Seriously... I have no thoughts to add on the AdWords side of things (here or elsewhere) since I have nothing to do with that as part of my job and my knowledge in that area is sorely dated, but just from a plain common sense perspective -- denying teen purchasing power... my goodness! :o

denying teen purchasing power

Who says? I've got an entire series about what teens are buying and how they use the web, and their phones to influence other buyers.

What I found to be most enlightening it that teens create small trusts circles, that slowly move into larger trust circles. And they have an innate distrust of 'the man'. Go figure eh?

Market targeting

>15 year old girls are not pulling out their credit cards to buy stuff

Well I'd have to say the teen market looking for SEO consultants is probably microscopically narrow, so I pulled my ad.

I can also say with a very firm sense of confidence that there is an incredible amount of non human traffic on MySpace.

Next up: Aliens on MySpace

"Hey Zarg, how 'bout we beam this one up!"
"No, doesn't look meaty enough."

"How about this one?"
"Ugh! Remember the last time we brought up one of those SEO-types?!..."
"Uh, Zarg... that was MyBlogLog. Let's get our social networks straight, okay?"

Non-human?

>>non human traffic on MySpace.

Sort of like non-human Diggers on Digg? Sounds like a perfect marriage. Non-humans vote on BS at Digg to send non-human traffic to Myspace in order to influence humans to think both Digg and Myspace are important. ; )

Still Crap Traffic

Quote:
And furthermore, for the things teens don't buy directly, how can you possibly argue that brand awareness doesn't sway them to influence their parents' purchasing?

Branding is for Pepsi. I would imagine that a majority of your advertisers are not looking to "brand" their website using Adwords. If I want to "brand" something, I'll buy a run-of-network CPM buy through some advertising network. I buy a particular keyword phrase in the search results of Google because I want to convert that person into a sale/lead.

I wasn't denying all teen purchase power, I'm demonstrating that Myspace traffic is crap.

First, it isn't a search engine. To put it in the same network of traffic as AOL and Ask.com is plain silly. It's a site search and someone searching for something specific on someone's profile or the Myspace site. It should be on the content network and not mixed in with actual search engines.

It's also completely crap traffic. There is a reason it sells on 10 cent CPMs. There is a reason that Yahoo! banned publishers who received most of their traffic from Myspace (when Yahoo! actually bans some type of traffic you know it must be bad). Wasn't it Google who told Myspace that they couldn't run Adsense ads on profiles because it would dilute the quality of their network because Myspace users are there for socializing and not buying? (NYT article)

The easiest solution would be to allow advertisers to exclude certain sites (but we all know after all these years how hard this function must be to program into the system). It will actually hurt your premium search partners such as AOL and Ask.com more. They will be the ones that will take the loss when advertisers opt out of the search network.

Shit

Haven't you been listening? It's not about traffic that buys, it's about getting a few 'trusted' links.

>>Branding is for Pepsi

And Mr. Turner, you've overlooked the whole sirens/influencers aspect.

>>It's also completely crap traffic.

Again, not for the traffic.

It's those few trusted links you get after those Digg assholes crash your server and say a bunch of mean shit about you, your site and your whole reason for existing.

searchportal.information.com

Quote:
Only way to block parked domains on Search network is to call Google and request specific domains be blocked. Lame. AdWords is broken. Check your server logs for garbage traffic from this domain (it powers many parked domains):

searchportal.information.com

Check out an Alexa chart. Bad sign for quality of Search network. It's only going to get worse.

That has been around for awhile. It's parked domain traffic from a company that allows you to put the ads on your domain. The trick is that they redirect each click through searchportal.information.com so that you can't track what parked domain is actually sending the traffic. This also makes it difficult for Google to track fraudulent clicks as they send so much traffic that the bad traffic gets mixed in with the good.

There is another company that does this as well but fronts as an actual search engine. Here is the search engine you probably see in your logs (http://www.theuniquesearch.com). Now they take a site like http://www.freeweblayouts.com/ and redirect all the traffic through the search engine with a search query string at the end so that it looks like search traffic. You can't tell what parked domain is sending it, although most of the traffic was pretty bad. The funniest part of that domain was that the search engine didn't even work on the site up until a day ago when we questioned how it was possible that a search engine that didn't work could send 4% of our traffic in Adwords.

But you're right on. The search network has gotten more lenient with their partners and allowing their partners to whore out the feeds to anyone they choose. Run some tests with just the search network on and with just the Google network on. It's amazing to see the difference in quality.

Well... Time to arbitrage

Looks like it's time to pull out the Adsense/YPN arbitrage sites from the archives.

Is Google Partnered with Spammers?

MrTurner - Yeah, I've been aware of the problem of parked domain problems on the AdWords Search network since 2005. The Business 2.0 article from the Dec '05 issue was an eye opener. That same month, Danny Sullivan blasted Google for this practice. There was also an active thread on the SEW forum about the topic.

The problem, now, is that, perhaps because of the awareness created by articles like the one in B2.0, there's more activity in this area. It's where the money is. Look at Alexa charts for sedoparking.com and information.com (91% of that traffic is on the searchportal.information.com subdomain which powers parked domains). I haven't been too concerned about this problem until recently. Now, I'm seeing upwards of 11% of search traffic in an AdWords account (where Content network is off) coming from parked domains. That's bogus. Google doesn't think so.

It's like there are two completely separate companies at Google. Those that work on the organic results seem to aim to adhere to the "Don't Be Evil" motto. Then, on the ad side, you have people who are, essentially, ripping off their customers. I'd like to see people like Matt Cutts and Adam Lasnik go talk to the ad people. If they care about spam on Google, they'd care about spam on the AdWords Search network.

In case anyone has any doubt, Google is actively partnered with these parked domain companies. See this YouTube video where Jothan Frakes of Oversee (company that owns DomainSponsor and searchportal.information.com) refers to Eytan Elbaz of Google as a good friend:

http://www.youtube.com/watch?v=-52TjR3aQew

I'm a little perplexed by all of this, really. Why doesn't Google either create a Domain network and let advertisers opt in and out or else only use these sites on the Content network? If, as Google claims, the traffic from parked domains really does convert, advertisers will opt into the Domain network.

Can someone at Google please fix this?

Proper analogy

I'm trying to explain this situation to someone who knows nothing about online marketing, and am trying to think up a good offline, real-world analogy to what Google and these large domain parking "search" partners are doing.

Can anyone think up a real-world analogy?

Parked domains come in three

Parked domains come in three flavors for the most part.

Direct anvigation:someone looking for a product landing on product.com, the convert extremely well

Soneone mitaknely entering the wrong url priduct.com, also converts well

Domains being held in the hope they will one day have value, for example most xxx.com domains. If the keywords they target match the subject of the domain name they usually convert fairly well too.

Most parked domains from my point of view work well.

Shorebreak, a real world analogy for you, went to the grocery store this morning and amongst other things had to buy some toilet paper, I usually buy a certain brand, but the house brand in this case mimicked the packaging of the famous brand, ven down to the fonts used. By accident I bought the house brand, not different than landing on a typo and converting to a sale.

Yahoo *forbade* MySpace back in 2006!!

I've been a member of Yahoo Publishers Network (e.g. their AdSense) since it went alpha in November 2005.

In January or February 2006, I received a newsletter stating that they would not be honouring income from referrals from contestable sites, particularly citing traffic from MySpace.

I find it funny that Yahoo wouldn't honour MySpace due to the propensity for click fraud and Google jumps in!

Btw, where is Matt? Maybe this post will elicit a response as I have a knack to do :-)

Your Ass Will Notice The Difference

went to the grocery store this morning and amongst other things had to buy some toilet paper, I usually buy a certain brand, but the house brand in this case mimicked the packaging of the famous brand, ven down to the fonts used. By accident I bought the house brand, not different than landing on a typo and converting to a sale.

Lance, your ass will know the difference in the TP.

Shorebreak, a real world analogy might be this:

I use comcast cable and have an HDTV, I want the HDTV channels as that is all I really want to watch... so in order to get those I have to sign up for basic digital cable (more expensive than basic analog cable) and then pay an additional fee for the HD box, as well as the HD channels. So I am overpaying to get the thing I want by getting 160 extra channels of crap I will never watch.

Ideally I would be able to get ala carte cable from comcast...the same being expected from google and being able to only pay for traffic I want to buy.

I want Google, and I want AOL. In order to get AOL I now will get domain and myspace traffic. Fuck the branding argument...I want prequalified search traffic. If I want to brand I will buy as much exposure/impressions as I can get...even untargeted ones.

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