Dave Pasternacks Latest On SEO's

28 comments

Does this guy ever stop...

"Everybody’s not angry: only a small percentage of readers with an inferiority complex who happen to call themselves SEO experts."

On Danny Sullivans recent thread about SEO -

"To be fair, Danny Sullivan said that anything is rocket science if you don’t understand it. Well I don’t know how to bake a cake, but I wouldn’t call such a task “rocket science.” If I really wanted to bake one, I’d buy a cookbook (the Google guidelines) and bake away. Can you imagine bake shops trying to convince everybody that baking a cake is so complicated that it shouldn’t be left to mere mortals? Ridiculous."

Article over at DMnews

Comments

What makes you angry? The

What makes you angry? The guy is entitled to his opinion.

Dave Pasternack = toast.

I'll play.. normally.. if I was doing an SEO campaign for "Dave Pasternack", I'd find other terms that would apply to him that people might search for, "PPC Myopian", (i thank my SA, Texas neighbor for the term) "PPC Twit", "Clueless", notforwardthinking, "examples of bad PR ideas". But since it's just one keyword on a specified date.. speaking of which... what exact time, what search engine, what server from that search engine, etc... it does make a difference..

IDEA: Everyone who is playing, please attach the name of HIS company to all of your posts..
Please post no links to his companies website, his cafepress store, etc.. Otherwise he just paid $1000 for a top spot, until someone else thinks "did-it" is cool or does a website for some chef in brooklyn.. so when anyone searches for his name they will also find out that doesn't he understand Organic Search Engine Optimization and who he works for. So yeah the winner would be whomever ranks first for his name.. but the Organic SEO companies will also be a winner once people like him are shown to be who they really are.

DO post any relative information , like his home address, home phone number, cell phone number, social security number, wife's name, mother's maiden name, etc..

Let's do him one better, let's point out that Dave Pasternack IS the type of "search consultant" that business should try to stay away from...

DISCLAIMER: I have no idea about the business pratices of Did-it.com, nor do I care.. Dave Pasternack appears to be another PPC twit trying to bash things he doesn't understand..

Please don't do anything illegal like DDOS, etc.. If you are unsure about what you can or cannot post legally, don't post it, just send it to me, I have GREAT attorneys..
just ask pontiac.. lmao..

>> The guy is entitled to

>> The guy is entitled to his opinion.

Max, am I right in thinking you've never done much client work?

Yes, that is it I am a

Yes, that is it I am a business owner and we do all seo in-house. So I know what it takes. I think he has some valid points that it can be a one time fee and not a monthly mantenance fee for sitting on your butt. Apart from a few things like domain, title tags, content and internal linking you just need links. Not really rocket science. Please do not make a competition against me :)
Actually we have one site we have done for someone else. We get 10 grand worth of services a year and we have not changed a thing since 2003, so that was a good deal.

SO are SEO's pissed off because they are afraid he could erode market share or that he is calling them in general a bunch of simpletons? That is a genuine question.

LOL, Max, I'm asking because

LOL, Max, I'm asking because it seems apparent to me that you've never had to struggle with a corporate client where your contact thinks all you do as an SEO is write meta tags.

This will likely be with a client who have some CMS that generates 3 metre long URLs, a stupid liniking policy, and a development cycle that you time with a calendar, even for typos on the home page and they want to rank for competitive single word geneic terms, all on a budget of under £5k

Then after 3 weeks, when they haven't jumped to #1 for "mortgage", or something like that, you start getting flack - their CEO just read a piece in DMNews, by a respected industry figure, saying that SEO isn't rocket science. How much of a loser are you? Where's my rankings?

Do I sound bitter yet? Have I told everyone the story about the client who wanted to rank for terms for a generic Viagra drug, via a music related website? Built on a CMS we weren't allowed to access. And EVERYTHING had to be cleared by Legal and Compliance. In the US (Seriously, that really happened... other members here can attest to it).

"If I really wanted to bake

"If I really wanted to bake one, I’d buy a cookbook .... and bake away.""

I don't want to lower the tone but the man is a fucking buffoon.

i second

will he spend all morning checking to make sure his cake is still top 10 according to a handful of cake raters?

what a stupid fucking analogy.

Heh, lynch mob. Burn him :)

Heh, lynch mob. Burn him :) I guess with hindsight it is not good to slag off the community that he is a part of. At least it baited a lot people. No better or worse than all the SEO blogs jerking each other off IMO.

yep

Quote:
SO are SEO's pissed off because they are afraid he could erode market share or that he is calling them in general a bunch of simpletons? That is a genuine question.

Yep.

ok.. then you are not an SEO or at least a working one..

jill,
if you are concerned that this kook will erode your seo market share then you are clueless.. ok.. blah ,. blah blah, seminar this, highrankings.. you've been around almost as long as have, (yes almost but not quite)... small business owners with a $300 SEO budget flock to your seminars by the hundreds.., whatever.. u know who i am and i know who you are.. by siding with this (NFCC thanks) "buffoon".. you are losing any shred or respect i have for you..

As someone who charges for my time to do Organic SEO.. and not on clicks.... (customer has $5000 investment, makes a few million of being first in Google at the right time.. what do i get? a customer that has renewed their yearly contract the past two years, i'm not greedy, i like happy satisfied clients..)

i'm not concerned... i'm tired of PPC spammers creating linkfarms. Im tired of having to bill a client for removing junk their past "seo firm" put in their website like commented out text in their website.

but just like those assclowns that put commented out text in their website, this guy doesn't know what he just did.. it's like SeoInc, or BMW Eu, Dave Pasternack is going to be spam before 3-01-07.. his name will be filtered from emails, hopefully google will filter his name and the URL associated with it..

oh.. and it's not rocket science.. but...

SEO... 3 out of 4 rocket scientists don't get it either..

but then again i'm not a rocket scientist, but seo is my hobby and my job and it has been since 95..
and i suck at baking too..

:)

Becoming Picasso

I think I'm going to become picasso, I'll head off to the store by some oils and canvas, watch a few Bob Ross episodes on tape and I'll be ready to go, I mean it's just putting paint on a canvas how hard is that ...

I like all the metaphors,

I like all the metaphors, cakes, canvas, rocket science :)

The only real way to solve this. Take a noob, give him the 1 week with a top seo and a week with a rocket scientist to see which one he understand better after that time.

>> No better or worse than

>> No better or worse than all the SEO blogs jerking each other off IMO.

I'd disagree. Most SEO blogs are read by SEOs. We want to keep up with what each of us are doing, what each others takes on issues affecting the industry are etc. Only a handful are written for, or have any real exposure outside of SEO.

Sites like DMNews have a wider readership across all sections of industry. Someone saying "SEO is easy" there reaches many readers who may well form their opinions of SEO at least in part from that article.

He's free to hold his own opinions, but when he's influencing the opinions of others (and especially when his own knowledge of SEO is so laughably poor), then it becomes a problem

He's missing the point

The debate over the difficulty of SEO will always go on, and no side will be able to fully prove their point to the other. But, regardless if it is rocket science or not, the reason they pay money for SEO is because they don't have the time to learn it, they don't have the time to run the campaign, and they don't have the time to keep up with the industry changes.

Cutting your grass isn't rocket science either, but many of us still hire people to cut it for us. Because we don't have the time, and we don't want to do it.

*edit* Apparently (after reading the Q&A with him) this isn't the first time my argument has been made.

>SO are SEO's pissed off

>SO are SEO's pissed off because they are afraid he could erode market share or that he is calling them in general a bunch of simpletons? That is a genuine question.

Neither[ish].

I think the root of the problem is the fact that SEO is very difficult to scale. By that I mean that SEO is a craft best practiced by a small highly motivated team, it doesn't lend itself to a production line approach. That stands equally for those SEO's working inhouse as it does for those consultants plying there wares. Now David isn't a complete idiot, to his credit did-it have plenty of years experience of having their clients bitched slapped all over the SERP's by kids in basements. He knows better than anyone that SEO doesn't "scale".

So I think the general reason that people are pissed off with David is that instead of him holding did-it's hands up and saying "we don't have the management skills to be able to offer SEO services to our customers", he instead tries to make out that SEO is not a good choice for his clients and that they need PPC. That implies a readiness to be economical with the truth and a lack of ability to be critical of your own companies short comings that, imho, doesn't bode well for those looking to do business with his company.

logical consistency

not dave's strong suit, apparently....

early on he draws an analogy between a cookbook and the google guidelines to illustrate how easy SEO is to do when you have simple rules to follow:

I’d buy a cookbook (the Google guidelines) and bake away.

later, when defending PPC - specifically why people should pay his company to do PPC for them - he drops this steaming pile:

"Unfortunately, any tool simple enough for a client to master in a reasonable time is woefully inadequate, particularly for any large PPC advertiser in a competitive marketplace."

in the same way that following any set of guidelines (e.g. Google Webmaster Guidelines) simple enough for a client to master in a reasonable time is woefully inadequate, particularly for any high-volume website facing competitive SERPs?

why would anyone take what this clown says seriously?

..

??I think every real SEO here knows this guy is spouting off about things he does not understand.

If he really thinks SEO is so simple why does he not prove it (in other words back up his statement with a few facts or actions)?

Maybe because he can’t.

If SEO is so simple as he says, Mr. Pasternack should be able to rank a page in the top ten for ANY given keyword or keyword set. So why doesn’t he?

Mr. Pasternack could shut us all up and make us look like fools, IF he were to rank a page on his own for any competitive keyword.

I can tell you why he won't rank a page for compeditive keywords, because he can’t.
Because SEO is NOT simple nor easy.

Mr. Pasternack needs to prove what he is saying or show some evidence to support his statements or shut up.

Mr. Pasternack is talking out his ass...
Unless he can prove what he is saying by ranking a page for a competitive keyword within a reasonable time.

I make this promise. If Mr. Pasternack can rank a page on his own for any top competitive keyword, within a reasonable time frame, I will kiss his bare ass (or any bare ass he chooses) in public and in front of cameras.

I will also give $1000 to Mr. Pasternack's favorite charity, in his name.

Come on Dave P. don’t keep talking shit, PROVE IT... If you can.

He knows exactly what he's

He knows exactly what he's doing. He's marketing for his company through controversy. I personally think its brilliant and will prove beneficial for everyone.

Yawn..........

Just maybe this guy doesnt give a shit about Aaron Wall and Threadwatch. Why should he?

Im In.

If the goal is to befuddle the poor gillipollas, the lawyers win

The only real way to solve this. Take a noob, give him the 1 week with a top seo and a week with a rocket scientist to see which one he understand better after that time.

When he's done with the rocket scientist, send him to me for a week discussing arcane legal points. If leaving him totally befuddled is the route to victory, I guarandamntee that I will win every time.

Or philosophers

I'll give befuddling someone a go, hell, just trying to explain Kant to the guy should leave the poor soul either comatose or witless.

....

Quote:
DO post any relative information , like his home address, home phone number, cell phone number, social security number, wife's name, mother's maiden name, etc..

This contest is great! What fun!

> Please don't do anything illegal

DO post any relative information , like his home address, home phone number, cell phone number, social security number, wife's name, mother's maiden name, etc.

Posting private information like SSN is illegal in some states which you would know if you weren't so busy talking out of both sides of your ass.

true.. it is..

it is illegal in some states.. the internet is global..

hence the disclaimer..

see..

Please don't do anything illegal like DDOS, etc.. If you are unsure about what you can or cannot post legally, don't post it, just send it to me, I have GREAT attorneys..
just ask pontiac.. lmao..

paisley, I'm sure Dave P. is

paisley, I'm sure Dave P. is really sad (and scared!) not to have you on his side. Your eloquence nothwithstanding, of course.

thanks..

there's nothing to be scared of.. this is an experiment on so many levels...

:)

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