Does this guy ever stop...
"Everybody’s not angry: only a small percentage of readers with an inferiority complex who happen to call themselves SEO experts."
On Danny Sullivans recent thread about SEO -
"To be fair, Danny Sullivan said that anything is rocket science if you don’t understand it. Well I don’t know how to bake a cake, but I wouldn’t call such a task “rocket science.” If I really wanted to bake one, I’d buy a cookbook (the Google guidelines) and bake away. Can you imagine bake shops trying to convince everybody that baking a cake is so complicated that it shouldn’t be left to mere mortals? Ridiculous."