Google Adwords Research Tools Aid the Competition

6 comments

Jeff Staub comments on Google's disturbing use of free keyword tools in determining ads to show in Google results. Essentially, by using their associative tools to research an untapped niche, you tip off Google to fill that niche with related ads, driving up bid prices in previously profitable markets.

Comments

Is this a bollocks Friday article?

A happens first. Then B happens. Hence A must have caused B.

Danger: this is faulty logic.

Maybe Google just happened to roll out a new update right after he did the research. Why would Google rely on his research? What sort of quality control is that? If Google follows the keyword tool then presumably he could chose all the wrong words just to mess with Google and screw his competition.

Russ knew in his heart that

Russ knew in his heart that revealing his secrets to Google was a bad idea. But he did it anyway. Now he sees evidence of competitive pressures from Google, which he can't explain.

Somebody smack Russ upside the head untilhe says "Doh!"

actually this might not be all tinfoil hat

the story he describes is lacking good and proper research. i think something is going on because i also had a similar experience. i created an ad for a made up keyword (i made sure the word was not even in google's search index) and in about a day i had other sites displaying around my ad. at the time i just chalked it up to a glitch in their system or maybe they are giving large advertisers a data feed of their tool input, which is something i would do if i was google. either way i am not worried.

Mr. Faulty Logic...

1. Yes. A before B does not mean A causes B. It is faulty logic. Of course, so is almost everything in the black-box of the SEO world. We put stuff in and see what comes out. Sometimes building a link helps, sometimes it doesn't, sometimes it actually hurts. Very little academic-level experimentation is going on in our industry (although Virante does a good bit of it internally).

2. It is not unreasonable, in fact, hardly tin-foil hattish at all, that Google would use their own keyword-association tool to generate keyword-associations in Google Adwords. It makes a lot of sense, actually.

3. Using the Blink tag is worse than faulty logic. It is like murder. Or rooting for Duke in college basketball. Same thing.

4. Yes, I agree Mr. John Andrews, that we shouldn't have used Google's tools in the first place. I think it is part of the SEO's psychology to avoid this kind of stuff, but not so much our PPC manager's. He isn't as paranoid as I.

5. There is certainly more to this story than Jeff wrote about on the blog. Like most SEO companies, there is the information we learn, and then there are the morsels / nuggets / other tasty treats you might associate with small amounts of knowledge that we release via the blog.

I agree is makes sense that

I agree is makes sense that Google would be looking to continually increase word associations. I saw a video a few months ago linked to from TW where the speaker showed an example of just the stemming tables they had at the time, of course it was impressive. Makes sense that they would put as much work into associations especially when you consider that more proper word associations equals more clicks in the long run which means more $$$ for Google.

It would seem that Google could do this without you using their research tools. They could discover the same word associations when you insert the keywords into an ad and point it to a landing page. Then cross-reference the other keywords used for the same landing page. Less helpful when you point everything to the home page, but of course we don’t do that do we? :-)

They could discover the same

Quote:
They could discover the same word associations when you insert the keywords into an ad and point it to a landing page. Then cross-reference the other keywords used for the same landing page. Less helpful when you point everything to the home page, but of course we don’t do that do we? :-)

And people said you didn't understand the new Landing Page Quality initiative. Hah!

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