Google Adsense Putting the Squeeze on the Competition


Google Adsense has changed their TOS with some fairly significant changes to what you can and can't do. Here is one of the biggest changes

Google AdSense Program Policies Google AdSense Help Center

Competitive Ads and Services In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

For a more complete analysis checkout these two posts from Jenstar.



Check out one of the comments:

Completely over reacting. Google have simply clarified the policy and made it much easier to follow.

OR 2

They want to make sure they kill the opposition

I dunno. It says: formatted

I dunno. It says:

formatted to use the same layout and colors as the Google ads or search boxes on that site

That seems do-able.


You guys missed the REAL change, scraping is officially a no-no

Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

I'll be taking a huge whack at people that scrape for AdSense using my content when I get back from vacation.

If you scrape my site, kiss your account goodbye.

Yes Bill but ...

Can we trust Google to spot who the scraper really is?

And when can we see this extended to scraper sites that rank better than the site the scraped the content from?


Personally, I don't care if Google can find Waldo, but when the DMCA complaints are filed they better ban! ;)


Squeeze on what competition?
Google has competition?
All news to me. ;)

In response to StuartL

Google is pretty good picking who the original source of the content is in my book. The only way some web sites will succumb to there knees will be when someone finds the right mix with a shit hot authority domain that out-weighs the site there theiving from.

These are likely to be few and far between as I am of the belief that Google once it finds original source of the content, time-stamps/caches the dates and anything after that better display the content in a different manner or be a major authority.. or they will simply get filtered out for duplication.

I would be more concerned with my sites getting affected on Y! or MSN than Google.


I don't mean to be rude nuthin but just how does Google identify which is the original that you suggest it will then time-stamp - and what time will it stamp?

The time Google discovered it ... or the time it was actually posted to the Web?

Your 'belief' and reality may not have much in common on this point.

Sending a message?

Maybe Google is trying to tell Yahoo not to copy them again... ;)



I've been with Adsense since my main site went live. Talked to a Yahoo rep after YPN was launched (New York SES last year) and he was super excited to have a trafficed, established automotive website interested in joining. Took all my contact deets and wanted to follow up, get my account running, give me a deposit bonus, etc., etc. - the usual stuff.

Never heard from them.

Sure, this makes up my mind for me on a couple of items - like "should I use Text Link Ads and Adsense on the same site"? Well, I did, and today THAT TLA code will be gone - they can keep the $7 they've sold for me so far. ;)

Nope, the basics are still the same - play inside the sandbox, and you won't get grass stains. ;)

If this is enforced as

If this is enforced as strictly as other violators of Adsense TOS, I don't think anything will change.


I am bemused by this.
Generally, I will have all the links on my page the same colour.
Its called blending.
All the same background, all the same text color.
So I don't see *how* I can make them different.
I'm not matching the ads elsewhere to adsense, the adsense is matching my page, as do other ads.
I'll have to try and figure this out... :(


Looks like there was a change to their policy, as noted here:

"When it comes to enforcing policies on third-party contextual ads, we'll be following the updated program policies instead of the T&Cs on this point. That is to say, publishers may now display other contextual ads on the same site or page as Google ads as long as they don't have the same look and feel as our ads,"

Okay. Actually, to me, that

Okay. Actually, to me, that is not a change but just a rephrasing (for clarity) of the original statement: you can do it but they can't all look the same.

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