I love it when Battelle gets cagey
"..the original paper by Larry and Sergey introducing Google ..(I) felt like it was worth another look, in particular given the tempest over "tips" and ongoing pressures to monetize partnerships like AOL and YouTube, as well as the increasing creep in the number of ads we all see in Google results .I've bolded that which I find particularly worthy."
An artfully crafted turn of the screw, John.
- Y! MyWeb

It reads as though he's
It reads as though he's trying to put words in other people's mouth.
On the one hand, it looks clever - but if John has something worth saying he should come out and say it straight, with his own words expressing his own opinions.
Too afraid to say what he thinks in case he loses access to Google for Search Book 2?
He completely misread the point in the paper
What Brin and Page were pointing was that -- at that time -- there were search engines that embedded paid links/advertising in the normal search results without clearly distinguishing between paid/unpaid links.
Things work differently now.
However, many people who posted comments on the blog didn't bother to look any closer at the context, either. That is a very common problem in today's SEO and Web marketing communities.
He completely misread
Yeah. Some of us tend to infer a meaning and say anyone who reads something else is wrong.