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Rumor: Large Google & CBS Ad Deal

MediaPost notes that Merrill Lynch believes CBS and Google are going to announce a big partnership involving both content and advertising.

Off the start the potential deal may revolve around radio ads, but over time it may also include payments for CBS content on YouTube.

Cohen estimated that a Google deal to sell 10% of CBS Radio's advertising inventory would generate approximately $200 million in revenues and that the upside for CBS would be two-fold: "1) attracting new (likely smaller) advertisers to its platforms a la Google's experience with search, and 2) creating a more efficient sales model that reduces the friction/cost of selling advertising."

- Y! MyWeb

Now Google has Myspace, Youtube, CBS AND Friendster Partnerships

From MarketWatch yesterday: Google's new Friendster

Friendster - the pioneer social network founded in 2002 by Jonathan Abrams - is going to partner with Google to place ads on the community site and to power the search technology. It's a deal similar to the Google/MySpace partnership inked last year. The financials were not disclosed for the approximately two-year deal. Of course, Friendster's sub-1 million monthly unique visitors pale in comparison to MySpace, so it's hardly close to the $900 million that Google agreed to pay News Corp to be the ad provider and exclusive search engine for Fox's online properties, including MySpace. By partnering with Google (goog), Friendster will stop using Yahoo (yhoo) as its search engine.

By Natasha Robinson at Jan 11 2007 - 19:59

We control the Vertical...

There is nothing wrong with your Internet. Do not attempt to adjust the monitor. We are now controlling the transmission. We control the horizontal and the vertical. We can deluge you with a thousand websites or expand one single image to crystal clarity and beyond. We can shape your vision to anything our imagination can conceive. For the next millennia we will control all that you see and hear. You are about to experience the awe and mystery which reaches from the deepest inner mind to the outer limits.

By JeremyL at Jan 11 2007 - 21:24

Reactionaries abound

JeremyL,

What you say has been said a thousand times and felt a million times, ever since multicellular life first evolved; Google just has more cells than most previous organisms. So on the one hand I fault you for painting a reactionary, conspiracy theorist view of the success of a great American company, but on the other hand I like your sense of imagination.

By shorebreak at Jan 11 2007 - 21:51

Outer Limits....

Come on baby, you gotta appreciate a little humor. You don't remember the show "Outer Limits" where that paragraph (most) is from?

By JeremyL at Jan 11 2007 - 21:57

Yeah, I got a

Yeah, I got a chuckle.

"There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We can reduce the focus to a soft blur, or sharpen it to crystal clarity. We will control the horizontal. We will control the vertical. For the next hour, sit quietly and we will control all that you see and hear. You are about to experience the awe and mystery which reaches from the inner mind to... The Outer Limits."

From the [url]Wikipedia entry[/url].

By jimbeetle at Jan 11 2007 - 22:11

The outer limits

Brought to You by YouTube, a Google Company ;-)

By Amit Patel at Jan 12 2007 - 02:29