Photo Matt Summarizes the Online SEO Community


Photo Matt has summarized the crux of our li'l online community very nicely I think:

One thing I’ve found in the past year is there is sometimes a huge disconnect between people who make noise on blogs, or might have impressive blogs themselves, and productivity in the real world. It’s unfortunate, becauses it makes it that much harder to find good folks.

FWIW I'm as guilty as anyone... blogging is fun... but as the saying goes, "Those who can, do. Those who can't, blog."


Gotta'a love it

Great comment there:

'In Texas the saying is "All hat, no cattle."'

Just like in any industry,

Just like in any industry, the pretty people always get the bone while keeping those who run the machine well oiled and under the hood.

always room at the top

yes, and I have a deadline in three hours, so I'll be brief ;)

It's not as simple as can versus do, it's the goal of getting production handled well enough to spend all your time doing pro bono work that you love, contributing your special talents to the world, combined with social networking, which automatically raises incoming biz to the next level.

in this respect I admire those on the climbing tree in the list of TW editors


Though I suppose it's like doing your graduate studies or something - there's a time to JUST ask questions of the community - there's a time to give back and teach undergrads for a while. Then it's time to enter the real world and start blocking and tackling.


Matt was my guest this week on net income. He is a pretty cool kid.

I blog because I once ran

I blog because I once ran into the single hottest chick on an HBO series and she said that she reads blogs now. She will be mine.

I read blogs of SEO people

I read blogs of SEO people because they are very revealing. Thing is, if you haven't really been there, you're perspective will be biased and that will show thru in your posts. So either the guy has been there (and you can tell because you've been there) or he has not (and you can tell) or knows some "special knowledge" you don't know (and thus, you can investigate).

Sadly, in online SEO world, more often than not I find the "special knowledge" to be lacking.

Funny thing about pictures of big AdSense checks posted to the Internet: they are never accompanied by pictures of big AdWords credit card bills. We're all in the same game, yet we don't all play at the same level of risk.


Scoreboard - you just made me laugh my ass off outloud.

For me, I found I had a lot more time once I learned how to outsource meanial tasks a few years ago. I also echo Todd - we all learned from someone, somewhere when we first dipped our toes in the water - I believe strongly in Karma - you take, you give. Plus, while I have no life outside of work, sometimes, I just can't do another single (insert whatever here) so sometimes I blog at that point, post or mod a forum or play burnout on xbox 360 live.

Great, now I'm thinking about burnout...


Im busy working, i wish i had more time to respond to this thread.

Let's not get too ...

I don't think so.

First of all, Matt didn't specify the SEO community in his very short post:

One thing I’ve found in the past year is there is sometimes a huge disconnect between people who make noise on blogs, or might have impressive blogs themselves, and productivity in the real world. It’s unfortunate, becauses it makes it that much harder to find good folks.

I bolded the word "sometimes" to point out that it's there -- so let's not read Matt's post as if it said "always". Unfortunately, that, and the additive of "Online SEO Community" to the thread title here and what appears to be a mis-reading of Matt's actual post now has people declaring whether they are or are not being productive. Whatareya ... paranoid? Therefore, you will -what?- blog less to prove something? Or blog quietly, hoping that no one notices your posts? LOL

Matt's post is brief, even terse, if you will, leaving readers to determine what he actually means. It's almost as if you have to understand it without taking it too broadly. Which, of course, leaves it open to misinterpretation.

Barring that understanding, I'd say that it suffers the general fate of generalities ... that is, it's too easy to disprove the actual message because the message is unclarified, which is a bit of a shame because Matt may have a point in those circumstances which apply. Just don't read it as if it said ALWAYS and YOU.

So, as a balance, I will say that without much work, I can think of a number of scenarios for which heavy-duty blogging does not equate to lack of productivity:

  • company blogs
  • public relations
  • marketing positioning
  • blogging to give back to the community
  • blogging as a break from work
  • blogging as a break from forums (you can say what you want on your own blog)
  • website expansion
  • and, of course, blogging as an effective business model

So ...? <grin>

Scoreboard is right

My girlfriend bought my ebook :)

But if my blog didn't have some direct revenue stream I would probably blog way less.

Yep, Aaron's hit the nail on

Yep, Aaron's hit the nail on the head. Blogging (and newsletters and forums) can build credibility and can certainly be some of the best marketing out there.

Besides, those of us who are at the computer 18 hours a day have time for all that PLUS real work! :D

People figure it out eventually

In my main niches, the most active bloggers are writing to their competition, because the target consumer market doesnt give a rats ass about the inner workings of the industry. When they figure out that no one really cares what they have to say and it isnt making them money, then many will quit. The others just want to prove that they know something.

I started an SEO blog

I started an SEO blog because I saw Aaron's girlfriend and wanted her. When I learned she had a thing for SEO know-it-alls, I started an SEO blog. Like Scoreboard said and Aaron lives, it's all about the chicks, and consequently how big your book is.

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