Google messing with titles. Old data in the index?

3 comments

Over the last few months I've come across a wierd set of results at Google and today I was able to reproduce one of the results.

Here goes:

Do a search for the keyword netop

NetOp is a remote control software company with competitors around the world and one of these seem to be leaching on their brand as I get Netop.com at spot number 1+2. Crossteccorp.com as number 3 with this serp link title:

NetOp Remote Control

Ok, nothing fancy here, however if you check the real page title at the site, you'll get this title:

Remote Control Software, Security Information Management, PC Lab Management - From CrossTec Corp.

Only one place in the page I found the word "Netop". Ok, it could be inbound links etc., but that's another story.

Now, here is the interesting point. Do a search for remote control software and you get Crosteccorp.com at #9, but with what looks to be the real title from their front page!?

So, the question is;
how is Crosteccorp able to show 2 different titles on the same page on 2 different search queries?

As far as I could tell there are no cloaking or sneaky stuff going on there (other that Crossteccorp at some point possible have had a title with their competitors name in it. Tsk tsk)

Did I miss something or does Google somehow have two titles in their index for the same page?

Comments

The Netop one is just DMOZ

http://search.dmoz.org/cgi-bin/search?search=netop

Google chose to display the DMOZ stuff because it was more relevant to the query.

Doh!

Of course! I can't believe I missed that and you're right PPCblogger, it's been around for a while. Thanks for clearing that up :)

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