Wal-Mart Search Engine Optimization Counter Offensive - Information arms race
Threadwatch member stuntdubl has an interesting take on this clickz article about how Wal-Mart are going after their own bad publicity using Search to counter critics. From the clickz piece:
Wal-Mart is answering critics of its labor policies with an extensive print ad campaign that points people to newly launched Web site walmartfacts.com. The effort is accompanied by a paid search campaign on Yahoo!'s Overture.
"For too long, others have had free rein to say things about our company that just aren't true," said Wal-Mart President and CEO Lee Scott in a statement. "Our associates are tired of it and we've decided it's time to draw our own line in the sand."
It's kind of scary when the corporate folks get a hold of an internet marketing consultant and actually listen to them. Someone must have showed the CEO the horrible publicity that Wal-mart bashing websites are providing them with. So apparantely they are goin' after some of the negative serps with a search engine optimization counter offensive. This makes me want to coin a new phrase - Information arms race. Sounds cool, huh?
Well, yeah it is dude :)
We recently had that knob Ken Lay ex of Enron buying up adwords to whine his story to the world also.
Looks like Search, paid or not, is becoming a PR battleground...