Hitwise -Google Blog Search Surpasses Technorati


Google Blog Search Surpasses Technorati Doesn't surprise me as Technorati keeps getting slower and Google simply has more reach. I tend to use Sphere more than any other blog search and only when I'm looking for related material that pops up in my SharpReader.

Hitwise Demographic data show that Google Blog Search has attracted a younger audience than Technorati. Only 10% of visitors to Technorati were in the 18-24 age group, while 34% of visitors to Google Blog Search reached that tech-savvy group.

I still have a problem with 'hits' as a metric. Start a new blog and watch 'hits' drop as feed subscriptions go up.