WPP eyes world domination with search marketing arm
“In recent months there has been a definite consolidation and globalisation of the market, and mSearch is ideally placed to take the leadership”
We've talked about agencies and search marketing consolidation quite a bit here at Threadwatch - and I've been fortelling the death of the small seo for some time (yeah yeah, i know there will always be room for sharp players...) - Now, we see Danny Sullivan point to the Revolution story threadlinked above that talks about WPP entering the search fray with 47 planned offices around the world centering on search marketing domination:
The agency is to be known as mSearch and already counts companies such as IBM, Ford and Sony as clients. It has been formed by rebranding AdvancePositions.com, which was founded in 1998 and acquired by WPP in 2000 to form part of OgilvyOne. MSearch will fall into the mOne division, which was formed by the merger of the interactive divisions of MindShare and OgilvyOne in July 2003. Richard Collins, former CEO of mOne, takes the role of worldwide CEO of mSearch, and Mike Chowney, who was managing director of AdvancePositions.com, has been named head of international at mSearch.
This is only the tip of the iceberg IMO and despite the stagnation of the search sparkle as told by Threadwatch members, Search is still big business and will clearly remain so for some time to come.
The big boys are moving in, who get's to move out?