'Paid-for' email set to launch in the UK

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The company behind AOL and Yahoo's anti-spam 'paid-for' email scheme is to launch the service in the UK next spring. While the cost to send emails will rise, there are reports of an improved click-thru rate from recipients.

http://www.precisionmarketing.co.uk/Articles/252381/'Paid-for'+email+set+to+launch+in+the+UK+.html