Google Undetected Click Fraud Reported as Less Than 2 Percent

21 comments

Andy Beal got Shuman Ghosemajumder to state that Google's undetected click fraud rate was less than 2%, and covers some slides that were previously only seen by Google employees.

Comments

That is still a huge sum of extra profit.

Even at 1% that is still worth $8 million a year right?

What about issuing a 1% rebate on all spend through their ad network?

Also the article seems to say that the 20% reported by click fraud companies is bullshit. Which for Google it may be, but I know on certain other LARGE SE's I can sometimes get 50% of crap traffic, outside of a country I am supposedly targeting.

I like MSN, I like Google, but yahoo is hit or miss on the traffic they send. I still think INTERNET wide click fraud is a much bigger problem than the 2% reported in this article.

Props to Google for coming forward on it.

Bull

That's all I can say.... total and utter bull.

Ummm

Stating the amazingly obvious ... how does Google know how much click fraud they didn't catch or detect properly ...

Impossible position

Having any reliable statistics on undetected click fraud is like asking someone to tell you everything they don't know. We have two known data points, the amount of clicks and the detected fradulant clicks. Somewhere between 0% and 100% of the difference of the two are fradulant, and being that they are undetected any answer given is purely actuarial.

The Level of BS from Mountain View justifies their name

It now make sense why Google is located in Mountain View.. because of the Mountain of BS coming from there is seen planet wide..

Maybe this is what they are

Maybe this is what they are trying to say... in a verizon math kind of way

Reported Click Fraud that got past our Click Fraud Detection Systems comprises approximately 2 percent of all clicks - including revenue generating, non-revenue generating, and detected fraud clicks. Of course, the number of customers that actually have effective click fraud detection utilities of their own makes up less than one percent of our customer base, but you get the point.

I estimate

undetected bullshit at 50%. Sort of like percentages for 'unreported crime'.

dont forget that when people

dont forget that when people talk about click fraud numbers they could be talking about two totally different numbers

% of clicks vs. % of revenue

Outright BS

There is no nice way to sugarcoat it, they are either blatantly lying, or totally ignorant. While the click fraud on their Google network could very well be at that level, there is absolutely no way that this is the case on the search and content network.

While the search is clean for most industries, there are a lot that are filled with huge amounts of click fraud. I've seen in upwards of 40% in some areas. I won't even get into content network, as that can also be a disaster in some areas.

The whole thing is utter crap. It's amazing that I can look at my logs and find over 2% click fraud almost every time.

RedZee

I bet RedZee only has 10% clickfraud by these metrics!

Our key phrase for a very local event that only spurs interest for 6 weeks out of the year in February all of a sudden gets 15,000 (*exactly*!) referalls from RedZee in August for that term (none of which downloaded the CSS file or pics), and, o sir, that'll be $500 because of the agreement signed last year with the old webmaster, thank you very much.

I was surprised at the

I was surprised at the promotional style of the post.

Graywolf said it all.

Graywolf said it all.

Openly admitting stealing?

Now I'm particularly lost on this issue. So Google is outright saying that 2% of your clicks are undectected click fraud.

Now should I be expecting a 2% refund on my Google spend? The company openly admits that I'm not getting 2% of what I spent for a service. If I bought a TV ad that was supposed to show 100 times and only ran 98, would I not get a refund on the 2% it didn't show? Is there another industry out there that can sell you something and then come out after the fact and state that you didn't get what you paid for but it's your loss?

It seems to me that if I am getting 2% fraudulent clicks on my account, I should be getting 2% of my ad spend back.

Is there another industry

Is there another industry out there that can sell you something and then come out after the fact and state that you didn't get what you paid for but it's your loss?

you pay taxes? :)

I was surprised at the

I was surprised at the promotional style of the post.

It would not have been so promotional, but my thoughts were along the line of MrTurner's recent comment, coupled with Graywolf's

Not that I believe the

Not that I believe the figure for a second but 2% is well within tolerance for a commercial transaction of this nature.

"2%...as discovered by most AdWords advertisers"

The 2% figure appears to be the fraction of total invalid clicks that Google knows about that were reported by advertisers.

What about all the invalid clicks that aren't discovered by AdWords advertisers. I think it's safe to assume that most advertisers don't monitor their logs files or utilize a 3rd party monitoring system.

This is pretty useless information, really.

BULLSHIT ALERT!

I can't explain it, but my BS alarms are running non-stop...

A bit of an open invitation isn't it?

Pretty easy to set up a page and have a clickbot click it 1000 times through a proxy. Let's see how many they catch.

A job for myth busters :)

Sorry Aaron.

Quote:
I was surprised at the promotional style of the post.

I mean I was surprised at the promtional style of Andy Beal's post. More details.

Agreed

Quote:
Not that I believe the figure for a second but 2% is well within tolerance for a commercial transaction of this nature.

The credit card industry seems to take the same view on fraud - they'll take steps to wipe out the systemic stuff but couldn't give a shit about individual cases.

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