More Google AdWords Quality Score Ahead
Andrew Goodman interviewed Google's Nick Fox about the new AdWords quality score adjustments, where Nick predicts you will be seeing many more adjustments in the near future:
We've been debating this internally, and it's my feeling that our users will benefit even if we push the landing page quality measure into the quality score that affects ad rank. Basically, I advocate all of the factors being used in the actual rankings of the ads, not just affecting minimum bids. So I'm pushing for landing page quality being included in the ranking formula and I think you'll see that soon.
Given a few more PPC quality score updates, many viral link sources, and the search algorithms getting more relevant, and within a year PPC may become more complex than SEO.
Fun Times Ahead
I think they all can be overseen with quality analytics.
Though an interesting development in possible algorithm tweaks ahead.
Interesting
So looks like yet another update will be hear very soon. Fingers crossed you are considered to be a 'good' advertiser then.
Full of...
I still think they're full of crap when it comes to total ad spend playing a role. Accounts I have that have a long history of big spending have never had a problem with minimum bids while new accounts almost always have issues with it. Perhaps it's an incredible coincidence, but seeing how some of the biggest players in the arbitrage game have gone through this unscathed, I'd doubt it.
History and optimization
Your old accounts have an established CTR history, and you've probably optimized your keyword list, ad copy and landing pages by now. A new account doesn't have those two things going for it.
At the end of the day..
Money will do the talking no matter what.
If I want to spend money with Google, they will be more than willing to take it, no matter where I direct the visitor too.
All be it, if I direct them straight to my affilite ID page on my merchants site or whatever, if you pay the right amount, set your ads up properly getting good CTR, you will continue to have no problems.
Your old accounts have an
These are for sites and keywords I've never used in the account before. Here is a recent example:
I had one account that had been around for awhile, had some signifigant spend in it. I created a brand new campaign with a new domain, new keywords, and a paltry $0.50 bid. I decided after a couple days that I actually wanted to move this campaign to a new account for organizational reasons. I killed the old one, setup the new one, and realized they wanted $1.00-$5.00 to go live on most of the words. Same domain, same keywords, same everything. Only difference was the account it was in.
I've seen it on a few things now and perhaps it's a coincidence, but if it is, it's an odd one.
Account History
Account history matters. If you create a new account, it will take months to get back to the same place. That's my own experience, and what my Google rep said.
Doh!
Sort of like there ranking algorithm in the organic results when obviously the age of your site and the age of the incoming links to your site matters.
If a Google rep was to go through your new account to see the quality of the landing page which you are sending the Google user too, you would have to be unlucky.
I just don't think they would have enough employees to do this at any large scale that really would matter.
But then again it's likely they have some sort of complicated Adwords algo system in place that send's up potential red flags that in due-time would lead to a manual human check, or alternatively likely a algo-type based penalty in terms of SEO vs PPC.