In what's turning out to be the most public faux pas to date, the 800 lb gorilla of social media went for the fake banana yesterday. Muhammad Saleem reports that a hoax marketing story about Sony Playstaytion 3's being recalled not only made the homepage but got over 800+ diggs. (see Limitations of Socially Driven News).
Gaming Digg is nothing new, I know of several Threadwatch regulars, myself included who are playing in the traffic jackpot. I've stated it before that Diggers have an editorial bias and by playing into or contrary to those biases can achieve the results you desire. Muhammad also seems to realize that having 800 muppet editors isn't always a good thing
Is bias in social media so strong that people will believe anything (as long as it is pro-Apple, or pro-Nintendo, anti-Microsoft, or anti-Sony, and so on…)? This instance does show us that because of community bias, the community may not be a perfect tool for editorial control, but does this allow us to make the case for having professional (hired) editors/moderators on socially driven news sites?
Lastly in the past when stories were inaccurate they were usually accompanied by a warning message at the top. However in this case it looks like Digg pulled the story from the system entirely. Sweeping things under the virtual carpet now are we?