an investigation by The Sunday Times has discovered that hotels and restaurants are drumming up business by posting glowing reviews of themselves.
In the course of the investigation it found:
* Proprietors describing hotels as 'outstanding', 'excellent' and 'charming' without declaring their interest in the business.
* Marketing executives to top British hotels recommending perks be offered to customers in return for a promise of a good review.
* Hotel star ratings on well-known websites that could be easily 'ramped' with just a few e-mails from bogus customers
The Sunday Times: Glowing online reviews by hotels and restaurants dupe customers