I'm thinking the latter. From John Andrews blog:
Ted Leonsis is Vice Chairman of AOL. He wants to control the Google SERPs for his own name. He doesn’t need an SEO, because he is an SEO. According to the Washington post story, Ted Leonsis was driven by a desire to rank for his own name about a year ago, so he started blogging.
I hate to give good people bad news, but that’s not SEO Mr. Leonsis. You did not “get..into the algorithm”. You don’t own those top spots in Google for your name, you see, it’s simply that no one else wants them.
Watch a hoard of bored SEOs start optimizing for “Ted Leonsis” starting in 5….4…..3……2…..
Business kept me from making PubCon, so some Ted Leonsis SEO might be my fun for the week.