Threads relating to the mobile web - advertising, marketing, content and more.

Mobilegeddon is Over but Google and Microsoft Are Not Done

April 21, 2015... a day that was supposed to live in infamy for search marketers.

Google made mobile moves, now Bing follows suit

Back in November, Google began noting whether a website is mobile friendly in the search results themselves.

'Mobilegeddon' is Coming on April 21: Are Your Ready?

In the past it hasn’t been clear what factors Google considers in their algorithm for mobile rankings.

How to find out if you're good to go for the mobile update

Google has said that the upcoming mobile update is an "on or off" thing, where you either do well or you don't, with no grey areas.

Google takes another step in favor of mobile usability w/ Chrome autocomplete ehancement

Google's impending doom on us all for mobile unfriendly websites is not its only effor toward making the Internet one big mobile experience.

Will "auto complete" form markup be a ranking factor?

Yesterday Google posted a blog post strongly encouraging webmasters to implement the "auto complete" markup on their forms to improve form conversions, especially on mobile devices.

Will googles mobile friendly update be bigger than Panda & Penguin?

As quoted in this search engine land article :

Big Google Mobile Update Incoming

Google rarely announces their major algorithm updates ahead of time but just recently they have let it be known that starting April 21st, they will be "expanding our use of mobile-friendliness as a

It's Time to Let Google Back In

You might rank for your phrase but if you block Google’s crawlers, you might not get what you were hoping for in mobile search results, causing users to move on.

Google Pushes Mobile Usability on to Webmasters Even More

Unless you have looked at your Mobile Usability tab in the Search Traffic section of Google Webmaster Tools, you may not have even noticed you have a Mobile Usability issue.

New Google Tool: Mobile-Friendly Test

Google launched a new tool for mobile testing, offering a pass/fail grade. If your site fails, it lists a handful of tips, but doesn't get too granular.

Google Finally Choses Text Based “Mobile Friendly” in SERPs

Yet another new ranking algorithm for your non mobile website has been officially released from Google. This one might start to sway your resistance to creating a mobile version.

Real Life Conversion Optimization: Target updates mobile app to help in-store customers find products easier

Target recently worked with company PointInside to update their mobile app to help in-store customers with their shopping.

Number One in the SERP's - Mobile vs Desktop

Being on a mobile performance kick lately, I found an article that sheds some light on mobile and desktop CTR and how there is still a massive difference between the two.

Google Webmaster Tools now reports on mobile usability of websites

Google Webmaster Central blog just posted this new update today:

More Google Testing with Mobile Friendly Notices

Google testing always keeps us on our toes. What is served up in a sidebar or in the rich snippets varies at an alarming rate and ultimately it is Google that decides what you are going to see.

Google now warns users when a website is not mobile friendly, right in the search results

Here is another reason why websites should start looking into developing mobile friendly websites.

Record numbers streamed World Cup games from mobile devices

The Interactive Advertising Bureau (IAB) recently released some information regarding World Cup view

Love Android but hate Google? Now you can have a Google free Android device!

With the help of some linux hackers, you can now have an Android phone, that is completely free of Google's software!

Google Now Indexes Mobile Applications and Displays Them In Mobile Search

Google announced yesterday that they are now able to index pages with in a mobile app and then display them with a coresponding site with in mobile search results.