Jakob Nielson recently touted breadcrumbs:
Breadcrumbs won't help a site answer users' questions or fix a hopelessly confused information architecture. All that breadcrumbs do is make it easier for users to move around the site, assuming its content and overall structure make sense. That's sufficient contribution for something that takes up only one line in the design.
After reading this article over at Yahoo Technology I began to remember some "experiments" at previous search conferences. Then I began to wonder how soon someone would turn an "experiment" into reality and really start being evil.
Not wanting to be left out of this week's mobile marketing initiative announcements from Google and Yahoo that won't matter to anyone except those of us who write "It's the Year of Mobile Marketing" and/or "It's the Year of the Widget"* blog posts, Microsoft announces wireless widgets designed to "deliver personalized marketing messages to cell phones."
According to a Seroundtable Google and Yahoo have launched new solutions for mobile users. Google introduced new search engine for mobiles and Yahoo has started a mobile ad Pay-Per-Click campaign.
Screenshot of new Google search engine:
This means that we can all watch people falling of donkeys on our cell phone...
Full Story
Looks like a couple of "names" are looking to make PPCall work for them.
That's their goal anyway.
http://www.billhartzer.com/pages/ingenio-and-medio-combine-forces-to-mobilize-pay-per-call/
Snippet from the blog...
The Office of the Attorney General for the State of Florida is knocking on lots of doors in search of shady affiliate marketers. It seems there have been some very questionable marketing efforts for ringtone offers and the perps are in the crosshairs.
Selected YouTube content will be made available on Verizon phones for $15/month in a deal to be announced Tuesday [NY Times].
Via Mobile Crunch
Yahoo! has revealed that starting today sponsored results will begin appearing alongside natural search results on mobile phones.
In an effort to get ahead of the rest of the crowd google quietly rolled out Adwords for your Mobile Phone Searches
Via Cnet comes news that Nokia will unveil a new version of its internet tablet device that runs Google Talk.
EarthLink's mobile subsidiary partnered with Yahoo for search:
When concerned with net neutrality what is the best thing to do? Maybe build your own network:
Martinibuster's definitely on to something with his The Internet: Are we there yet? posting:
Mobile phone and PDA internet connectivity may create a side industry that can grow the local search area. That in itself will spur development of mobile friendly websites.
Under the guise of "Windows Security Button", Samsung has included Microsoft's three favorite keys in one button. Mulliner devises the button is used to bring up the login box, but reset was the first word that came to my mind.
Sprint and InfoSpace are to offer mobile friendly local business directories which allow consumers to find things by leveraging the position aware capabilities of mobile phones:
El Reg are reporting that PayPal will be launching a none too suprising reverse charged SMS billing service within the next fortnight.
In reporting on the latest glitch suffered by the Motorola Razr flip phone, TechNewsWorld cites Motorola sales data for the Razr phone: 25 million in use, with T-mobile and Cingular ordering 500,000 new devices *each week*. It was launched 20 months ago. According to C|Net, Gartner predicts a billion cell phones in use by 2009, reaching 40% of the world's population. Just imagine the SEO potential...
The high profile patent infringement lawsuit filed by NTP against RIM, the makers of Blackberry, has finally been settled, with RIM handing over $612.5 million. TMCNet.com explains the significance:
