Threads relating to the mobile web - advertising, marketing, content and more.

New Google Tool: Mobile-Friendly Test

Google launched a new tool for mobile testing, offering a pass/fail grade. If your site fails, it lists a handful of tips, but doesn't get too granular.

Google Finally Choses Text Based “Mobile Friendly” in SERPs

Yet another new ranking algorithm for your non mobile website has been officially released from Google. This one might start to sway your resistance to creating a mobile version.

Real Life Conversion Optimization: Target updates mobile app to help in-store customers find products easier

Target recently worked with company PointInside to update their mobile app to help in-store customers with their shopping.

Number One in the SERP's - Mobile vs Desktop

Being on a mobile performance kick lately, I found an article that sheds some light on mobile and desktop CTR and how there is still a massive difference between the two.

Google Webmaster Tools now reports on mobile usability of websites

Google Webmaster Central blog just posted this new update today: http://googlewebmastercentral.blogspot.com/2014/10/tracking-mobile-usability-in-webmaster.html

More Google Testing with Mobile Friendly Notices

Google testing always keeps us on our toes. What is served up in a sidebar or in the rich snippets varies at an alarming rate and ultimately it is Google that decides what you are going to see.

Google now warns users when a website is not mobile friendly, right in the search results

Here is another reason why websites should start looking into developing mobile friendly websites.

Record numbers streamed World Cup games from mobile devices

The Interactive Advertising Bureau (IAB) recently released some information regarding World Cup view

Love Android but hate Google? Now you can have a Google free Android device!

With the help of some linux hackers, you can now have an Android phone, that is completely free of Google's software!

Google Now Indexes Mobile Applications and Displays Them In Mobile Search

Google announced yesterday that they are now able to index pages with in a mobile app and then display them with a coresponding site with in mobile search results.

Page One or...oblivion...?

Article looking at CTRs on mobile devices.  Essentially, the point here is if you're on page one, enjoy it, but if you're not, things get dicey for ya...

Google Is Starting To Creep Me Out Big Time!

If you haven't heard of Google Now yet, you really should take a look at it....a serious look at it....This mobile app/platform tracks your movement

Google's Databoard - Didn't they say info-graphics are bad?

I've been having a play with the Google Databoard http://think.withgoogle.com/databoard/ and it seems to have a lot of potential.

Current State of Smartphones (Infographic)

Infographic is a bit shallow, but gives something of an overview.

Internet for the Masses - Google take a lot of crap....

.. but for reasons like this, this is why (on balance) I still love the company.

 

 

Google announce Changes in rankings of smartphone search results

Google’s official blog has just post about changes to the search result for mobiles.

Google introduces quick view

Google has intorduced quickview. Here is a quick round up by barry on the subject.

Google Wants To Predict The Future With New Acquisition

Google recently announced (via) the buy of Behavio, wh

Google Gets Slap on Wrist For Stealing Passwords

Back in 2010 Google admitted to using WIFI receivers installed on their Google "Street View" cars to download d

Google Expected To Fire 1,200 Employees

In conjunction with prior layoffs last year, Google is expected to lay off 1,200 employees with in t