April 21, 2015... a day that was supposed to live in infamy for search marketers.
Back in November, Google began noting whether a website is mobile friendly in the search results themselves.
In the past it hasn’t been clear what factors Google considers in their algorithm for mobile rankings.
Google has said that the upcoming mobile update is an "on or off" thing, where you either do well or you don't, with no grey areas.
Google's impending doom on us all for mobile unfriendly websites is not its only effor toward making the Internet one big mobile experience.
Yesterday Google posted a blog post strongly encouraging webmasters to implement the "auto complete" markup on their forms to improve form conversions, especially on mobile devices.
As quoted in this search engine land article :
Google rarely announces their major algorithm updates ahead of time but just recently they have let it be known that starting April 21st, they will be "expanding our use of mobile-friendliness as a
You might rank for your phrase but if you block Google’s crawlers, you might not get what you were hoping for in mobile search results, causing users to move on.
Unless you have looked at your Mobile Usability tab in the Search Traffic section of Google Webmaster Tools, you may not have even noticed you have a Mobile Usability issue.
Google launched a new tool for mobile testing, offering a pass/fail grade. If your site fails, it lists a handful of tips, but doesn't get too granular.
Yet another new ranking algorithm for your non mobile website has been officially released from Google. This one might start to sway your resistance to creating a mobile version.
Target recently worked with company PointInside to update their mobile app to help in-store customers with their shopping.
Being on a mobile performance kick lately, I found an article that sheds some light on mobile and desktop CTR and how there is still a massive difference between the two.
Google Webmaster Central blog just posted this new update today: http://googlewebmastercentral.blogspot.com/2014/10/tracking-mobile-usability-in-webmaster.html
Google testing always keeps us on our toes. What is served up in a sidebar or in the rich snippets varies at an alarming rate and ultimately it is Google that decides what you are going to see.
Here is another reason why websites should start looking into developing mobile friendly websites.
The Interactive Advertising Bureau (IAB) recently released some information regarding World Cup view
With the help of some linux hackers, you can now have an Android phone, that is completely free of Google's software!
Google announced yesterday that they are now able to index pages with in a mobile app and then display them with a coresponding site with in mobile search results.
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