Covering marketing and advertising on all platforms - if it's promotion related, you'll find it here.

CPC's down 7% because of Youtube Growth?

According to Conor Dougherty in http://www.nytimes.com/2015/04/24/technology/google-q1-earnings.html

Have you tried the new "search analytics" in webmaster tools

Have you tried the new "search analytics" in webmaster tools. They finally fixed the UI for filtering, worth checking it out.

The Dynamics of Screen Size and Resolution for Conversion

The Dynamics of Screen Size and Resolution for Conversion

Google announces a doorway page algorithm update

In their blog post, they include 5 key points to consider:

Buy This Zip Code: CraveLabs Launches ‘DropIn’ Location Targeting to Help Local Businesses Reach Customers

Want to only advertise in select local zipcodes? That is now a possibility with cravelab’s new version of its loction based mobile advertising software 'Drop In'.

Adblock Plus whitelists Google; Google disables 500M ads

It's Tuesday and it's already "The Week of Ads." First we had the Super Bowl, which brought us some great commercials.

how slack went from $0 to $1bln using this strategy

this great article shows slacks amazing and inspirational growth story

Entertainment + Emotional Engagement = Best Combo For Successful Advertising

One of the keys to great, successful advertising is to be both entertaining and emotionally engaging. Advertisements are often successful at being entertaining but this is where many fall short.

The Marketing Impact of Facebook Out of the $227 Billion Economic Impact

Can you believe it? A social network caused an economic impact of $227 billion on the world!

Yahoo & Bing ads showing duplicate copy

Yahoo and Bing ads now show Description Line 1 (D1) in both their ad text and ad titles (see the image below)

E-commerce Lessons from Holiday Season 2014

It's always good to look back at what yourself and other e-commerce companies did during the holiday season to boost sales, in order to begin planning for your next holiday season.

McDonalds Begins Archenemies Video and Loses Brand Recognition?

We have all eaten at McDonalds.  It was after a soccer game or maybe at a birthday party, no matter what the occasion, we have all consumed their Happy Meals and Big Macs.

company shares how they made their real estate blog drive 18,000,000 visits/month in two years

Interesting and very detailed article on operationalizing content marketing within an organization for link acquisition

http://www.movoto.com/blog/movoto-com/buzzfeed-for-real-estate/

Don't forget the basics!

A great article on how to incorporate traditional marketing methods such as scarcity, personalization and appealing to basic emotions as part of your digital marketing strategy to increase leads an

Bots: Not just killing your CTR but also your PPC budget

The recent story about negative SEO being done through bots clicking on everything but 1 specific company was interesting and also tied in to a recent article on Marketland.com about bot fraud in t

Enhancing filter / sort options on site and in offers, can help many B2C retailors this holiday season

To be honest, I have not even thought how filter options may impact the LGBT visitor experience, an important duel income / brand loyal B2C customer segment...this is one of those

The Sales Funnel has Changed

A recent blog on Business 2 Community piqued my interest.

Google: pay $ monthly and in return see an ad-free web on participating sites

Google has announced launching

Google can take 3- 9 months to process large disavows...ya don't say..

You'll be waiting a bit if you've got a large disavow...During Google Webmaster hours t'was said

2015: The year for...staying the course?

It's November, which means the 2015 SEO prediction blogs are starting to crop up.