I don't even know where to start. MarketingExperiments recent article, "Harnessing Social Media - Web 2.0 Grows Up - Free Internet Traffic," has so many holes and is so off the mark, it makes me wonder if they've been sipping too much of grandpa's cough syrup over there.
Just noticed this in one of my accounts:
If you're running Google adwords you may want to log in and check your accounts as they have done another quality score update overnight.
Danny Sullivan highlighted that Google is growing careless about publishers clicking their own ads:
Accidents happen from the Google Inside AdSense blog today caught my eye. Apparently, lots of publishers accidentally click on their ads and write in to Google to say sorry. Don't worry, says Google, "chances are we've already detected your clicks on your ads and discounted them." Bull.
Seriously, bull. Here's an example. Over on my personal blog Daggle, I have AdSense ads. If I accidentally click on one of those ads, how does Google know that it was me the blog owner that did that and thus automatically issues a credit?
Maybe they are trying to offset for the recent MFA purge.
I love listening to music via http://pandora.com/ whenever I'm not home, don't have an MP3 player, etc. I'm probably behind on when they first started advertising this way... but just noticed that they're rebranding the Pandora site every few times that I click through to refresh. The adverts appear to be Doubleclick URLs.
Collactive, a Seqouia backed company, has created a platform for spamming social bookmarking sites. The same company was originally behind a spam blocking email service.
Dean recently pointed at AdAge's article about the top 100 advertising campaigns.
XKCD is an online comic strip that doesn't do much (or any) marketing that I'm aware of. They inadvertently came up with a great marketing idea out of cynicism.
Fast announced the release of their new ad service:
Fast Search and Transfer on Monday released FASTMedia, software that lets media companies like newspaper publishers deliver results tailored to their local markets without striking revenue-sharing deals with search companies.
How long will it be until these newspapers make a common practice of selling classified ads as content that gets indexed and ranked, like Forbes does?
SEL reports that Ask will roll out a contextual ad network, starting with their own premium branded sites:
Larry Brilliant, executive director of Google.org, wrote an article titled The Spreading Epidemic, which paints Google as a public utility:
Yahoo! launches PayPal Checkout program "that enables a streamlined purchase process for the over 130 million PayPal customers on the Internet."
Google has added a new feature for advertisers in AdWords. It is going to be known as 'preferred cost bidding' or 'preferred CPC bids'.
Being a (Near) Monopoly is Expensive
The more I think about it the more I realize why Google doesn't like the various flavors of paid links. It has nothing to do with organic search relevancy. The problem is that Google wants to broker all ad deals, and many forms of paid links are more efficient than AdWords is. If that news gets out, AdWords and Google crumble.
Announced on MarketWatch:
Project Apollo is a cross-platform analytics program developed by Proctor & Gamble with Arbitron (radio) and Nielsen (TV) to track all aspects of people's advertising consumption and purchasing behavi
In a world of automation, is it better if a publisher knows and trusts what their site recommends, or is it better if the ads are chose by a computer? Does it hurt the publisher if they have no idea what their website is promoting, linking to, or being associated with?
Absolutism is remarkable and linkworthy until you piss people off. The condescending nature of 37Signals Blog is causing people to lose faith in their product quality.
What was once remarkable still is, but for different reasons. Do any TWers still use 37Signals stuff?
A couple well known domainers have recently started blogging. Rick Schwartz recently published his 10 commandments.
In what ammounts to another kick in the ribs, the Cabletelevision Advertising Bureau bailed on eBay's proposed ad network. The WSJ reports:
