massa's blog

The Importance of Branding

I apologize for the time lapse from the last installment of the Conversion Chronicles. Since getting back from the Roadshow, it has been very hectic. The fact that my time is so limited actually fits in pretty well with today's topic.

As I'm preparing for the World Summit on Search Engine Accountability, (commonly known as the SEO Roadshow), I feel pressured to write another installment in the Conversion Chronicles, as I expect to be in no condition to write or say anything remotely coherent for several days afterwards.

This will be my first installment in a series I will call The Conversion Chronicles. Over the next few weeks I will offer insight into internet marketing conversion ratios from the perspective of a person who would have starved to death in the real world had they had to survive on a 4% conversion rate.

I have a secret. A secret that if you had it, your life could improve almost beyond belief. This secret can put a new car in your drive. It could float your new boat on the lake and it could send your kids to law school! This secret could build your company into a respected leader. It could make you the envy of all your friends and maybe even get your mom to actually believe you have a real job! By the time I finish with my own introduction I will impart that secret to you. Sound good? Just keep reading a little further.