AussieWebmaster's blog

I've just been informed that the Yahoo! PPC interface will be offline for about 7hrs this weekend, starting at 7:30pm PDT and is scheduled to conclude at 2:30am the following day. Here's the email:

Okay I discovered this on Tuesday and may have been one of the many screaming about the errors that were happening with my Google accounts.
We had had our Google ad rep team do some bulk uploads on Tuesday morning. The system spat out some gook pulling adgroup numbers and inserting them into the tracking code so that by the time it was set all pages were going to error pages... not to the nice 404s that we have redirected but to ISS problem pages that in essence wasted the day's spend (we did get a prompt refund the next day).

According to an article in today's NY Post, Microsoft and Time Warner are in "advanced discussions" about MSN acquiring half of AOL and the two companies doing a joint development.

The artcile was later confirmed by Reuters.

The next major implementation of Yahoo! Search's ongoing replacing of the Overture PPC platform will be rolled out on October 1. "The Blob" as the Overture system is affectionately called will not be missed.

The discussion about Google keeping its own ads at the top of their PPC over at Search Engine Watch has gotten some interesting comments.

The recent letter by Ted Meisel, Yahoo's Head of Search Marketing, has been discussed by Search Engine Watch Forums and reflects the efforts Yahoo! is making to improve its current interface and the backend that drives it.

G'day Mates!
I am glad to have been asked to blog on PPC for ThreadWatch. I have been working in the PPC space virtually from its inception. I will gladly pass along all the news and insights I can garner.
Though organic search seems to get more ink, solid PPC marketing is something anyone working in our industry should have as part of their arsenal.
Hopefully we can cajole some of the reps from numerous PPC engines to share some of their knowledge with us.
I am another longterm computer geek - having started back in the old (funny to think anything prior to 1990 is old) days of BBSs.
I really enjoy working in this industry and look forward to going to work every day.

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